Tag: mobile technology

Branding Brand continues to find success in mobile commerce sector

| September 24, 2013

Mobile commerce vendor raises $9.5 million in funding

Branding Brand, a leading mobile commerce vendor, has announced that it has raised over $9 million in Series B funding. The company has made a major impact in the mobile commerce space, enabling large brands, such as Costco, Sephora, and Redken to facilitate mobile payments. Branding Brand is responsible for the e-commerce and mobile commerce platforms of more than 200 of the world’s top retailers, a major accomplishment considering the competition that exists in the mobile commerce space.

Funding to help company expand and improve services

Backed by new funding, Branding Brand is expected to expand its mobile commerce services as well as introduce improvements to its already existing platform. The company is likely to continue its focus on the mobile space, helping retailers make their existing web presence more mobile friendly. Branding Brand utilizes proprietary technology to make conventional sites more accommodating to mobile devices, improving the shopping experience that smartphone and tablet users have on these sites, thereby promoting mobile commerce.

Mobile Commerce SuccessBranding Brand helps retailers engage consumers more dynamically

Branding Brand does not only make websites more mobile friendly, of course. The company also helps develop engagement initiatives for retailers. For Sephora, for instance, Branding Brand introduced a feature into the company’s website that allowed Facebook users to easily invite their contacts to registry lists. Other retailers have made use of the services that Branding Brand offers. Branding Brand currently sees more than $1 billion in transactions coming through its mobile commerce platform, an increase from the $60 million in transactions it had recorded in 2011.

Mobile commerce continues to grow in popularity among businesses

Like other companies in the mobile commerce sector, Branding Brand has benefitted from the growing popularity of mobile technology. Today, consumers are more integrated into their smartphones and tablets than they have ever been in the past. This has led to the emergence of new forms of commerce and new shopping trends. Retailers around the world have been feeling the pressure to engage these consumers on platforms they have become very comfortable with, hence the increased interest in mobile commerce among businesses.

Mobile payments growing among young consumers in the US

| September 19, 2013

Mobile payments are on the rise

The Mercator Advisory Group has released a new report concerning consumer payments and banking. The report highlights the growing popularity of mobile payments among the U.S. population, showing that mobile commerce is becoming very common among young adults and certain ethnic groups. Mobile payments are often considered a subject for the tech-savvy and given the fact that younger generations are growing up with a strong connection to smartphones and tablets, as well as other forms of technology, these people could be significantly more comfortable with the concept of mobile commerce than older adults.

Young adults show comfort with mobile commerce

The report shows that young adults show the strongest interest in mobile payments in the U.S. Approximately 75% of young adults are reported to have their own smartphones or tablets, compared to the 55% of adult households that own such devices. The report shows that young adults are very likely to use their mobile devices while shopping, using the technology available to them to find better deals or to find out more information on products they are interested in. Mobile payments are becoming a major interest with these consumers, many of whom believe that mobile commerce is significantly more convenient than traditional forms of commerce.

mobile commerce - mobile payments young consumersMobile commerce platforms prove inclusive for wide range of consumers

Smartphone ownership is also growing among certain ethnic groups. Those of Asian, Latin, and African descent outnumber others when it comes to smartphone ownership. Moreover, these consumers have also expressed a great deal of interest and comfort with the concept of mobile payments. For many immigrants to the U.S., mobile payments are considered easier as many mobile commerce platforms can easily calculate currency conversions while also removing the need for physical currencies.

Security remains a major barrier for mobile payments

While mobile payments are gaining popularity, all consumers have expressed concerns regarding the security of their financial information. Mobile commerce is not only a realm for consumers, as it has proven quite attractive for hackers. The threat of having financial information stolen and exploited has led many people to be weary of mobile payments.