Tag: mobile shopping

Apps remain the favored mobile commerce tool for consumers

| December 24, 2015

PayPal survey shows that retailers are beginning to focus more heavily on young consumers

Retailers are likely to focus more on young consumers in the coming years as mobile commerce becomes more prevalent. A recent survey from PayPal found that some 59% of smartphone shoppers are between the ages of 18 and 34. These consumers are also more likely to conduct their mobile shopping through an application rather than a mobile website. Apps are seen as more convenient by many consumers and they offer a better shopping experience.

Consumers have strong interested in NFC technology

The survey from PayPal found that 47% of consumers prefer to shop through apps rather than mobile browsers. Notably, those preferring to shop with their smartphones noted that the feature they are most interested in seeing in the future is the ability to tap a phone to a payment terminal to make a purchase. This may be good news for companies that are investing in NFC technology, which is used in the mobile commerce space to transmit digital information over short distances.

China is leading the way when it comes to mobile shopping

Mobile Commerce - PayPal SurveyPayPal’s survey found that China is home to the largest mobile shopping population. Approximately 68% of Chinese consumers shop online, either from a mobile device or a computer. The United Arab Emirates and Turkey follow behind China, with healthy online shopping activity. The most commonly purchased product purchased by China’s mobile shoppers were leisure products. In the United States, consumers used their mobile devices to purchase food and drink more than any other product category.

Retailers are beginning to focus more on apps rather than mobile websites

While consumers reported that mobile-friendly websites would encourage them to shop more frequently, they still prefer applications. Apps are often seen as more secure and capable of meeting the needs of consumers. Retailers have been working to improve their mobile websites, but a growing number of these companies have begun relying on apps in order to effectively engage consumers. Some retailers are also beginning to develop their own mobile commerce apps, hoping to secure a new generation of mobile shoppers.

More consumers are involving themselves in mobile payments, survey finds

| December 21, 2015

Retale survey shows that consumers are embracing PayPal as the leading mobile payments service

Consumers are showing more interest in mobile payments, according to research from Retale, a location-based mobile platform. The research shows that 43% of consumers in the United States have used a smartphone or tablet to make an in-store mobile transaction. This is an increase from the 36% of consumers that did so last year. PayPal has become the most popular mobile payments services among these consumers, through shoppers tend to use a wide variety of solutions.

61% of shoppers will be using their mobile devices to make holiday purchases

Retale surveyed some 1,000 shoppers in the U.S., finding that 61% of these shoppers said that they would be using their mobile devices to purchase a gift this holiday season. Many consumers have been showing interest in mobile payments because they see it as more convenient, with payment services allowing them to simply tap a mobile device to a payment terminal to make a purchase. The survey from Retale shows that 63% of consumers believe that retailers should provide some sort of in-store mobile payment support, as this may improve the shopping experience.

Mobile shoppers use their smartphones to purchase clothes, food, and send gift cards

Consumers using mobile payments more - studyAmong mobile shoppers, clothing is the category that experiences the most activity. Approximately 44% of consumers have used their mobile devices to purchase clothing products during this holiday season. Another 41% have used their smartphones or tablets to purchase food. Gift cards have also become a popular item for consumers doing their holiday shopping, with 30% sending gift cards via their mobile devices.

Retailers will have to make mobile payments more secure in order to find continued success

The mobile payments sector has generated a great deal of momentum during the holiday season, which is likely to carry over into the beginning of next year. Retailers are becoming more mobile-centric, hoping to better engage mobile consumers. These retailers will have to find ways to protect consumer information in order to ensure that they continue to find success in the mobile payments field.