Tag: mobile shopping

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.

New Year’s celebrations lead to more mobile spending throughout China

The Lunar New Year has come and gone and mobile commerce surged during the Chinese holiday. During the Lunar New Year, those living in China send one another traditional red packets, called hong bao. These red envelopes typically contain money and is something that many people look forward to receiving every year. With the emergency of mobile technology, the way people give hong bao to one another has changed, which has been good news for mobile commerce in general.

Payment platforms enable consumers to send and receive hong bao efficiently

Both WeChat and Alipay enable people to deliver hong bao cards to one another. Both platforms have become very popular in China, as they allow people to make purchases and send money to others. These two platforms have allowed mobile shopping to thrive in China and have given their owners, Tencent and Alibaba respectively, a competitive edge over those that would try to enter into China’s mobile commerce market. During the Lunar New Year, the platforms proved to be particularly effective in serving mobile consumers.

The number of hong bao being send through mobile services continues to rise ad mobile payments become more common

According to Tencent, more than 8 billion hong bao cards were exchanged during the Lunar New Year. This is eight times more than the number of hong bao that were sent last year. This is actually a trend that has been seen over the past few years. More consumers are becoming mobile-centric, which is making them more comfortable with the concept of mobile payments and how their devices can be used to connect with one another.

China continues to be an attractive mobile commerce market for many

This year, the hong bao may highlight the growing importance of mobile payments systems, as well as their value. During the third quarter of 2015, China’s mobile commerce space was valued at approximately $368 million. The country is considered the fastest growing mobile payments market in the world, attracting the attention of other companies that are in this sector.