Tag: mobile shopping

The channel is booming as brands and companies discover that consumers are buying over their devices.

The latest figures have now been released from the e-Retail Sales Index from IMGR Capgemini, which has revealed that their mobile commerce index is continuing a rapid rise as retailers continue to catch on.

The massive year over year and month over month growth is being credited to retailer adoption.

The report from the latest index indicated a 136 percent growth when June of this year was compared to that of last year, and when May was compared to June this year, an 8 percent growth was recorded. Conversion rates had also experienced a considerable increase, which would prove highly appealing to retailers.

Mobile commerce conversion rates rose massively from 1.27 percent in June 2012 to 2.03 percent this year.

At the same time, retailers are seeing that the spending rates and conversion rates over the tablet mobile commerce channel are approaching those of desktops. This is an opportunity that many of them are refusing to ignore. Even specific sectors are showing promising growth, causing the companies in those areas to get on board.

In the U.K, clothing sales over mobile commerce saw a year over year growth in June of 29 percent, as summer wardrobe updates were made at the start of the season. Even more promising was the area of home and garden products, which saw a year over year growth of 35 percent in the same month as the winter was left long behind and landscaping, gardening, and home reno projects got started. Even travel rose over this channel as summer vacations were planned, with a year over year growth of 15 percent and a 4 percent month over month rise.

According to the Capgemini vice president and head of retail consulting and technology, Chris Webster, as consumer confidence continues to grow in mobile commerce and purchasing with their tablets and smartphones, the index is remaining very strong. The findings from their analysis is only underscoring existing evidence that wireless technologies have brought a great deal to the doorstep of the retail sector, and those companies are not failing to take hold.

UK leads Europe in mobile commerce growth

Mobile commerce is growing at a rapid pace in Europe, but one country has established a clear lead over other when it comes to driving this growth forward. According to data from Vente-privee.com, a leading European online retailer, the United Kingdom has established itself as a leader in the mobile field. The data suggests that the United Kingdom is the most mobile-centric country of the eight largest European nations. This has helped mobile commerce establish a strong foothold in the country, from which it can spread throughout the rest of the region.

Data shows 37% of sales come from UK mobile devices

The data from Vente-privee.com shows that approximately 32% of its sales come from mobile devices. The majority of these sales (53%) come from tablets, with approximately 47% coming from smartphones. Tablets have been growing more popular as mobile shopping platforms due to their large screens, which make it easier for consumers to navigate online stores. The data also shows that some 37% of online sales come from the United Kingdom, with France accounting for 29%.

UK consumers prove to be very mobile-centric

UK consumers seem to be more reliant on mobile devices than those in other countries. Many of these consumers have grown up with a strong involvement in some type of technology and have thus developed a strong affinity for mobile devices and other such technologies. This has enabled the UK to embrace mobile commerce more readily than other countries and retailers in the UK have been significantly more aggressive than others in their adoption of mobile payments.

Lack of mobile websites could slow growth over the long term

While mobile commerce is growing in the United Kingdom, this growth has been hampered by the relative lack of mobile-optimized websites. These sites were initially designed to be used for PCs rather than mobile devices. As such, mobile consumers often have trouble navigating these sites and making use of what mobile commerce services they may provide.