Chinese mobile commerce is showing strong growth
Mobile commerce has gained a great deal of momentum in China recently. Consumers throughout the country are beginning to embrace mobile technology and smartphones and tablets are beginning to play a major role in the lives of many people. As mobile devices become more important to consumers, they are beginning to purchase products using these devices rather than shop in physical stores. A new report from the Development Research Center of the State Council, suggests that mobile payments have taken hold with many Chinese consumers.
Report highlights the growing popularity of mobile payments
According to the report, mobile payments are expected to reach $130.4 billion by the end of the year, more than five times the payment volume recorded from mobile devices throughout China in 2012. The report suggests that consumers throughout the country are showing favor for mobile commerce because of the convenience it brings to the shopping experience. Businesses are also powering the adoption of mobile commerce among consumers by offering shoppers special discounts for purchases that they make from mobile devices.
Alipay accounts for a third of all mobile payments in China
During the “Double Elevens” event, which is similar to Cyber Monday in the U.S. and elsewhere, mobile payments through Alipay, the country’s most prominent mobile commerce platform, reached more than $870 million in transactions. Alipay accounted for one third of all mobile payments made in China, an 800% increase over the mobile payments it accounted for in 2012.
Internet access is exposing more people to mobile commerce
As the mobile Internet becomes more accessible to a wider range of consumers, the growth of mobile commerce throughout China is expected to accelerate. Several Chinese technology firms have taken a strong interest in mobile commerce due to the economic promise it represents. Popular applications like Wechat are beginning to receive mobile commerce features, turning them into somewhat impromptu mobile payments platforms and further increasing the exposure that consumers are experiencing in regards to mobile commerce.
According to Google’s 2013 Holiday Shopper Intentions report, approximately 95% of millennials plan to use the Internet as a shopping tool during the holiday season. The report predicts that 88% of these millennials will be using their smartphones and tablets to shop online and purchase products. Many of these young consumers have grown quite comfortable with mobile commerce over the past year, thanks to the various mobile initiatives that have been launched by retailers and technology firms alike.