Tag: mobile services

Officials from the Telecom Regulatory Authority of India has released a statement with these findings.

Telecom Regulatory Authority of India (TRAI) officials recently spoke in Kolkata and indicated that the reason mobile services have been steadily deteriorating over the last while is that the country is not sufficiently supplies with mobile towers.

They explained that there are strict guidelines in the country with regards to EMF radiation from BTS.

TRAI advisor, Agneshwar Sen explained that in India, there are tight guidelines for the EMF radiations from the base transceiver stations (BTS) that are necessary for mobile services, when compared to those of other countries. This includes the benchmark standards that have been established by developed nations. He explained that, as a result, “Lack of adequate number of mobile towers is one of the reasons for deteriorating quality of mobile services.”

These regulations over towers for mobile services were implemented following concerns over public health.

The TRAI principal advisor, Suresh Kumar Gupta, underscored that the government in India has worked very hard in partnership with the telecom department and with TRAI in order to be able to “implemented stringent emission norms that ensure no adverse effects on human health from mobile tower emissions.” When speaking at an interactive session about the impact of EMF radiation on human health, Gupta controversially explained that the mobile tower radiation is “nothing more than radio waves whose energy and frequency levels were far too low or weak in strength to present any risk or hazard to health.”

This placed Gupta under fire from a number of public health watchdog groups that argued that the statement was inadequately supported by scientific evidence and that there had even been research completed that suggested otherwise.

That said, Gupta’s claim did align with that of a broad range of respected international organizations, including the WHO, which have said that exposure to EMF radiation for mobile services is not connected with health effects on either children or adults. As of yet, the identification of too few towers is only the start of the process. A solution to the problem has not yet been chosen.

More consumers becoming interested in mobile commerce

The retail industry has been eager to appeal to mobile consumers, but many companies seem to have been approaching the issue with a certain degree of caution. Slow implementation of mobile-centric services, such as mobile commerce, coming from retailers has not gone unnoticed by consumers. A new study from Moosylvania, an advertising agency, shows that a large number of consumers want to see more mobile information and mobile commerce services in the stores they favor.

Study shows majority of consumers want more mobile-centric services

According to the study, which surveyed 1,874 smart phones owners, 80% of consumers want to see more product information made available on their smart phones. The study notes that consumers want to see this information in a way that is optimized to be viewed on their mobile device. This demand is becoming more apparent as the number of consumers who rely on their smart phones while shopping increases. Consumers are becoming more likely to use their smart phones and other mobile devices while shopping in order to take advantage of special offers made by retailers online, as well as take advantage of the convenience offered through mobile commerce services.

Mobile research is high among smart phone owners

The study shows that 30% of smart phone owners typical research products through their devices while away from home. Approximately 73% of consumers compare prices on certain products offered by several retailers. The study also shows that these consumers are more likely to spend large amounts of money through mobile commerce. Approximately 50% claim they have made a purchase of $100-$999 using their mobile device. Only 12% of consumers claim to have never used their smart phone to make a purchase.

Consumers show more enthusiasm for mobile commerce

The study also shows that mobile consumers are eagerly anticipating the arrival of comprehensive tools that will make mobile commerce easier for them. Some 44% of consumers say they would like to see advanced mobile wallet platforms for their mobile devices. These platforms are developed to help consumers participate in mobile commerce more easily by providing them with a way to efficiently and securely store their financial information.