Tag: mobile security

Global Fingerprint Mobile Biometrics Market – Research Report 2015-2019

About fingerprint recognition and mobile biometrics

Fingerprint biometric technology matches fingerprint scan of an individual with the database to identify and verify an individual’s identity based on various features such as arch, whorl, and loop. Pattern-based algorithms is being used to match an individual’s fingerprint against database to provide him access into secure premises of an organization. With advances in technology, AFIS was introduced in 1986, which is being used by a number of law enforcement agencies to identify a criminal.

Global fingerprint recognition and mobile biometrics market to grow at a CAGR of 215.49% during 2014-2019.

With the implementation of BYOD policy in enterprises and an increase in the adoption of mobile devices among individual consumers, maintaining security of enterprise and personal data has become very important. Thus, fingerprint biometric technology is being integrated in mobile devices, which will ensure authorized access to personal and enterprise data. Integration of fingerprint biometric technology in mobile devices can be used for law enforcement for identification and verification of criminals, which helps in maintaining homeland security. Further, government organizations are implementing the usage of mobile fingerprint biometrics to authenticate individuals for various government services such as ration distribution and electoral voting. In the education sector, mobile fingerprint biometrics can be used to maintain time and attendance of employees. Further, implementation of mobile fingerprint biometrics is also observed in cashless vending services to identify students.

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Covered in this report

This report covers the present scenario and the growth prospects of the global fingerprint and mobile biometrics market for 2015-2019. To calculate the market size, the report considers revenue generated from the sales of biometric solutions including sensors, scanners, software, and integrated solutions offered by vendors for mobile devices such as smartphones and tablets. Revenues generated from after-sales services are not included to calculate the market size. Netbooks and laptops are not included in the scope of the report.

The report provides a detailed analysis of the following:
• End-users: Enterprise users and individual consumers
• Geographies: North America, APAC, Europe, Latin America, and MEA

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Global Fingerprint Recognition and Mobile Biometrics Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions
• APAC
• Europe
• Latin America
• MEA
• North America

Key vendors
• 3M Cogent
• Apple
• Bio-key
• M2SYS Technology
• NEC

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Other prominent vendors
• BioEnable
• BioLink Solutions
• Dermalog Identification Systems
• Diamond Fortress
• Fingerprint cards
• Fujitsu
• Fulcrum biometrics
• IDEX ASA
• ImageWare
• Precise biometrics
• Samsung
• Suprem

Emerging trends
• Single sign-on
• For a full, detailed list, view our report

Key market challenge
• Security concerns
• For a full, detailed list, view our report

Key market trends in various sectors
• BFSI sector
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Consumers in the European country are less likely to trust ads that they feel will use their personal data.

According to the results of a recent survey conducted by the Mobile Marketing Association (MMA) France, consumers in that country feel suspicious of advertising they receive over their smartphones and tablets when it becomes intrusive or will utilize their personal information.

This survey involved the participation of more than 1,000 people with smartphones or tablets.

The research was conducted on behalf of the association by GfK. Among the respondents to the survey, about 60 percent said that they felt as though brands were being invasive on their smartphones or tablets as a result of too many spam like mobile marketing messages. Another 67 percent said that they were uncomfortable with the fact that they felt as though they were sharing information with brands, even without their knowledge. On top of that 68 percent expressed that they felt as though they were being spied on through their mobile devices.

The Mobile Marketing Association France said that it is vital for companies and brands to take care with privacy.

The MMA France said that the results of this survey show that it is very important that they take careful control over mobile advertising so that they will understand when consumers will find their actions to be relevant, and when they will find them to be intrusive or unwelcome.

Although 56 percent of the respondents to the survey feel that it shouldn’t be useful at all to have a company or a shop recognize them and while they haven’t any real interest in being personally welcomed when they enter a store’s physical location, it doesn’t stop there. Half of the respondents said that they did find it useful when stores use geolocation based marketing in order to provide them with discounts to the stores that they have just entered (or that they’re walking by at that moment).

This showed that it isn’t necessarily mobile marketing in general that is putting off French consumers, but it is the relevance that matters to them. Renaud Menerat, the president of MMA France explained that this research places the spotlight in the expectations that consumers have toward brands for understanding the notion of simplicity, service and transparency when it comes to their advertising overt his channel.