Tag: mobile security

Mobile marketing platform launched by Telenity

| February 24, 2013

Mobile Marketing PlatformTelenity introduces new mobile marketing platform

Telenity, a provider of communications solutions, has launched a new mobile marketing platform called Canvas SmartLBA. The platform is designed to offer new marketing opportunities to mobile network operators and brand owners. Mobile marketing has become a very important aspect of the business world due to the rapid adoption of mobile technology among consumers. Telenity believes that its new mobile marketing platform will help companies reach out to mobile consumers and engage with them in a more effective way.

Platform includes location-based features

Canvas SmartLBA allows users to collect real-time information and make use of the data to help formulate effective marketing strategies. Users can use this information to expand their reach to a new demographic of consumers. This data can also be effective in better understanding the trends that are emerging in particular markets. The platform has location-based features with built-in consent management functionality, making it easier for users to control opt-ins to location-based marketing programs and protect the information of consumers.

Marketing revenues to reach new heights by 2016

Telenity predicts that mobile marketing revenues will reach $24 billion by 2016, suggesting that the advertising world is slated for major growth in the coming years. Revenues are likely to grow because of the number of people that are making use of smart phones and tablets. Telenity believes that its new platform can help businesses see strong revenue gains through their mobile marketing campaigns. Such campaigns will need to be finely crafted, however, in order for these businesses to see any pronounced success.

Security continues to be a major issue for consumers

Mobile marketing has proven successful for many companies in the past. Issues regarding security have, however, derailed several marketing campaigns that aimed to engage mobile consumers. These campaigns tend to collect personal information from consumers, a practice that has been receiving a great deal of criticism lately. Marketing platforms that offer security features that help protect this information are becoming more popular due to the rising demand for protection coming from consumers.

New mobile security guidelines introduced by PCI Security

| February 23, 2013

New Mobile Security GuidelinesPCI Security publishes guidelines for mobile security

The PCI Security Standards Council, a global forum for the development of payment security standards, has published new guidelines to help educate the world’s merchants on the issue of mobile security and how it relates to mobile commerce. Consumers have been growing more interested in mobile payments in recent years, creating significant demand for merchants to adopt mobile commerce systems. As these merchants become more accommodating of consumer demand, security is becoming an increasingly important issue.

Guidelines expected to help merchants make mobile commerce more secure

The new guidelines from PCI Security are meant to help merchants understand the complexities that exist in the world of mobile security. The guidelines may help merchants better protect their customers as they become more accepting of mobile commerce. PCI Security has put strong focus on mobile transactions that make use of payment card data, rather than transactions made directly through a bank account. Connecting a payment card to a mobile device is becoming more common, as consumers consider this a more convenient and secure way to participate in mobile commerce.

Mobile security will help secure growth of mobile commerce market

According to a recent study from Juniper Research, a leading market research firm, mobile transactions are expected to reach $1.3 trillion globally by 2015. This is four times higher than the current level of mobile transactions volume. The firm suggests that this steep increase in mobile commerce is due to businesses becoming more interested in ensuring they can accommodate the needs of mobile consumers. In order for this growth to become a reality, however, businesses will have to adopt better security features to protect consumers.

Evolving threats may make it difficult to ensure security

Mobile security continues to be a major area of concern in the realm of mobile commerce. PCI Security’s new guidelines are expected to help merchants adopt better security standards for their payment systems, but the constantly changing security landscape may make it difficult for businesses to stay up-to-speed with the most current threats that exist in the mobile space.