Tag: mobile payments news

Walmart continues to see promise in mobile commerce field

Walmart has been taking note of the attention that the mobile commerce scene has been receiving recently. The retailer has long been accustomed to adapting to changes in the market and meeting the demands of consumers and now it is beginning to shift toward becoming more accommodating to the mobile space. More consumers are using their smartphones and tablets to shop than ever before, leading to a swell in the demand for mobile commerce services. Walmart is now working to meet this demand and has begun overhauling its e-commerce and mobile strategies.

Retailer to launch new website

Walmart believes that e-commerce is among its primary growth engines and claims that e-commerce may power the majority of the company’s growth in the near future. In order to become more attractive to online shoppers, the retailer is taking a new approach on the matter of e-commerce and has adopted a strong focus on mobile. The retailer is planning to launch a new home page for its website that will feature the services and functionality that consumers are coming to expect from companies in the retail industry.

Site optimized for mobile use

The new site will be optimized for mobile use, allowing those with smartphones and tablets to navigate the site easily and without any trouble. The site will also support mobile commerce for those interested in purchasing products online through their mobile devices. Walmart claims that more than half of its customers have smartphones and if the company does not cater to this demographic it may be missing out on a promising opportunity.

Retail industry continues to see growth in mobile commerce

Mobile commerce is quickly becoming a staple in the retail industry. Consumers have responded well to the concept of mobile commerce and are quickly becoming more comfortable with purchasing products online using their mobile devices. Walmart is one among many in the retail industry that has begun showing more favor to the mobile crowd.

The firm is hoping to take a new step into the industry that will help to promote adoption.

While many have been expecting the mobile payments revolution to have already begun, there are a number of hurdles in front of consumers, making them hesitant to adopt this new technology.

While the main selling angle has been convenience, until now, most consumers don’t find a card swipe inconvenient.

Moreover, using credit and debit cards is a process with which consumers have become quite comfortable, whereas, they are also well aware of the security and other concerns that can be related to the use of technology. Therefore, except for early adopters, many people have held off the use of mobile payments so that they can allow others to be the guinea pigs while they continue with systems that have never caused them much grief in the first place.

Pageonce is hoping to take a new focus in mobile payments by changing its name to Check.

With the new name, Check, the mobile payments company is also hoping to change its angle in order to make it more appealing for use by consumers. They have understood their competition and know that the technology has yet to be proven among consumers in the mass market. Now they have to convince people to leave their plastic cards and choose their smartphones, instead.

Check has, therefore, broadened its focus. They know that mobile payments in store will be a tremendous opportunity, but that isn’t where the industry has reached, quite yet. That said, consumers do like to pay their bills online, and so the company has recognized this and has expanded to offer this opportunity, as well.

According to the chief operating officer at Check, Steve Shultz, “When we started the company, the name Pageonce made sense.” But he added that “We were an aggregator of a person’s financial data — putting it all on one page. But we are now a different company.” While Pageonce allows users to establish ongoing mobile payments of bills, it is also able to offer transactions similar to those from PayPal where money is sent peer-to-peer.

Schultz pointed out that this mobile payments app is the only one that “combines personal finance features and payments on a mobile device.”