Miami, January 10, 2017— Americas Market Intelligence—the premier strategic market intelligence firm for Latin America—has published a free report covering key data and developments regarding mobile commerce in Latin America.
“While e-commerce is expected to grow powerfully in Latin America over the next few years, what’s less well-known is that LatAm m-commerce is projected to grow at double the rate of e-commerce in key Latin American markets,” explains Lindsay Lehr, Senior Director, Payments Practice, Americas Market Intelligence. “With that in mind, in this report we explored mobile commerce in the region with key attention to payments issues and included case studies that could provide some helpful guidance,” says Lehr.
Entitled M-Commerce in Latin America: Under Digital Transformation, the report is available on AMI Perspectiva, the blog for AMI, along with whitepapers and reports on other related topics such as LatAm payments and Brazilian e-commerce.
About Americas Market Intelligence
Americas Market Intelligence (AMI) is the premier market intelligence company for Latin America, providing powerful insights for companies to succeed in a wide range of verticals in the region, including payments, healthcare, logistics, resources/infrastructure, Cuba, consumer and more. Its customized research reports deliver data-based clarity and granular strategic direction based on expert sourcing.
Latin America to receive new options in terms of mobile payments
Clip, a mobile payments company, has announced that it has successfully raised some $1.5 million in funding recently. The funding will be used to bring the company’s mobile payments services to Spanish-speaking parts of the world. Clip suggests that mobile point-of-sale systems are relatively uncommon in these parts of the world, effectively prohibiting numerous consumers from participating in mobile payments in any significant fashion. Clip expects that in offering its services to Spanish-speaking consumers will encourage these people to embrace mobile commerce.
Clip backed by powerful and useful experience in commerce
Clip itself is a relatively new startup, but the company is backed by talent personnel that have extensive experience in mobile commerce. The company was founded by Adolfo Babaya, whom had worked as PayPal’s Customer Engagement Latin America department in the past. Backed by this experience, Babaya is well equipped to enable Clip to engage a wide assortment of Spanish-speaking consumers throughout Latin America.
Mobile commerce has yet to establish foothold in Latin America
Latin America is a relatively unpopular market when it comes to the matter of mobile commerce. This is somewhat unfortunate given the high penetration of mobile technology throughout the region. Consumers in several countries in this region have shown their interest in shopping online, making use of the various e-commerce platforms that are available to them. Mobile commerce has yet to take hold in any significant fashion, but this is not just due to the lack of mobile payments services. Banks and other financial services firms throughout Latin America have expressed security concerns regarding mobile commerce as a whole.
Consumers expected to embrace mobile payments from Clip
With Clip introducing new mobile payments opportunities to consumers, mobile commerce may be able to establish a stronger foothold in a very economically active region of the world. Consumers are likely to respond well to the introduction of Clip’s services. Retailers are expected to benefit from the company’s services as well, as there are currently very few mobile point-of-sale solutions available to retailers in this part of the world.
