Tag: mobile payments india

Mobile payments have moved into India with leaps and bounds

The massively populated country has proven to be a very promising marketplace for smartphone wallets.

A new forecast has been issued with regards to the use of mobile payments in India and in which it has now been estimated that the considerable growth rate of the use of these transactions in the country may translate to $183 million by 2019.

In only three years, the market will be set to undergo a massive transformation that will lead to significant growth.

The smartphone ecosystem in India has been producing some very exciting movements as these devices catch on and start to cut into the feature phone share in a population that is more than one billion large. As this technology takes off, the online and mobile payments space has also been benefiting with wallet apps being downloaded at a staggering rate. Tech companies have been placing their focus on major economies around the world with release such as Apple Pay, Android Pay, Samsung Pay and Alipay, but India’s offerings have been somewhat limited, so far.

There are about 12 major mobile payments players offering wallet apps within the country.

Mobile Payments Report - IndiaAmong the most popular mobile wallets currently available to smartphone users in India are M-Pesa, Paytm, Oxigen, MobiKwik, Freecharge, Citrus Pay, Airtel Money, mRupee, ItzCash and Zaakpay. Currently, the combined total of their active customer base is estimated to be around just over 125 million people. Paytm currently claims a massive 50 million of that total.

The results of a recent study conducted by RNCOS, a consultancy and research firm, showed that the current mobile wallet marketplace size in India is worth an estimated $53 million. That said, it has also predicted that within the next three years, that figure will skyrocket to $183 million, before the close of 2019.

That represents tremendous growth for mobile payments use, particularly when taking into consideration the fact that 38 percent of transactions in India are still completed with cash. Another 30 percent of the total market is taken up by bill payments and recharge accounts. At the moment, the primary obstacle faced within that marketplace has to do with the stability of the wireless data infrastructure, having their connection drop mid-transaction, while also worrying whether or not this technology is keeping their financial and other sensitive data secure.

Mobile payments will soon be 200 times bigger than they are now

A recent study has forecasted that within a span of 7 years from now, the industry will reach $3 trillion.

The Bank of America Merrill Lynch has now released a report in which it has stated that in a period of 7 year, mobile payments will have grown by 200 times their previous size and will be worth more than $3 trillion.

If this prediction is correct, then wallet and banking apps, retailers, and telecoms are about to benefit greatly.

The report indicated that those who are most likely to benefit from this growth of mobile payments are: banking, telecom, IT, and mobile wallet firms. The report stated that “In India, we consider mobile payments to be both an opportunity (for banks, telcos and new players) and threat (due to dis-intermediation, more to the traditional banks). We estimate the value of mobile banking, estimated at just USD16 billion today to rise 200x in 7 years to more than USD 3,000 billion.”

It is also expected that mobile payments will make up 10 percent of the total transactions in that country.

Mobile Payments to GrowThis is quite the increase, considering that for the 2015 financial year, smartphone payments made up only 0.1 percent of the total. The report stated that this will be a considerable opportunity for many companies involved in that industry to better their “competitive positioning.” Equally, the report noted that it would mean that there would suddenly be considerable competition making its way into the space that had previously been held by public sector banks.

As the payments technology evolves, it is expected that the use of paper cash will have dropped to under 2 percent. The report predicted that the range of alternative methods of payment will lead to a gradual decrease in the use of cash throughout the economy, and that electronic payments will help to ease the lending rates and will encourage growth over time.

It pointed out that among the primary drivers behind the growth of the use of alternative transactions will be in the improvements of mobile payments through greater smartphone penetration. That penetration in India is expected to double in the country’s young population over the next three years. As 60 percent of the population is younger than 35 years old, this represents a massive shift in digital technology use.