Tag: mobile payments

Burberry begins pushing into the digital space

| January 5, 2013

Burberry mobile commerceBurberry begins evolving to appeal to mobile consumers

Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.

CEO looks to modernize tradition

Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.

Burberry embraces mobile commerce

One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.

Mobile commerce becoming the key to engage new generation of consumers

Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.

Mobile commerce study highlights consumer demand

| January 3, 2013

Mobile Commerce Study mobile paymentsMore consumers becoming interested in mobile commerce

The retail industry has been eager to appeal to mobile consumers, but many companies seem to have been approaching the issue with a certain degree of caution. Slow implementation of mobile-centric services, such as mobile commerce, coming from retailers has not gone unnoticed by consumers. A new study from Moosylvania, an advertising agency, shows that a large number of consumers want to see more mobile information and mobile commerce services in the stores they favor.

Study shows majority of consumers want more mobile-centric services

According to the study, which surveyed 1,874 smart phones owners, 80% of consumers want to see more product information made available on their smart phones. The study notes that consumers want to see this information in a way that is optimized to be viewed on their mobile device. This demand is becoming more apparent as the number of consumers who rely on their smart phones while shopping increases. Consumers are becoming more likely to use their smart phones and other mobile devices while shopping in order to take advantage of special offers made by retailers online, as well as take advantage of the convenience offered through mobile commerce services.

Mobile research is high among smart phone owners

The study shows that 30% of smart phone owners typical research products through their devices while away from home. Approximately 73% of consumers compare prices on certain products offered by several retailers. The study also shows that these consumers are more likely to spend large amounts of money through mobile commerce. Approximately 50% claim they have made a purchase of $100-$999 using their mobile device. Only 12% of consumers claim to have never used their smart phone to make a purchase.

Consumers show more enthusiasm for mobile commerce

The study also shows that mobile consumers are eagerly anticipating the arrival of comprehensive tools that will make mobile commerce easier for them. Some 44% of consumers say they would like to see advanced mobile wallet platforms for their mobile devices. These platforms are developed to help consumers participate in mobile commerce more easily by providing them with a way to efficiently and securely store their financial information.