The prototypes for the devices that are enabled with these chips are expected to be released this year.
The Wii U GamePad already includes a function that is enabled with NFC technology, but most users aren’t even aware of it, as it is not extensively discussed on any level, except among developers and intense gamers who talk on the internst.
This is because it isn’t yet used for anything, at the moment.
Even Skylanders, which is shipped with its own reader for NFC technology, does not use it for any purpose. That said, even though it is coming to the forefront once again, most of the purposes for its use have not yet been finalized.
When discussing the topic with investors, Satoru Iwata, the CEO, said the NFC technology plans were not yet concrete.
Iwata said that there are two primary branches of ideas being considered by Nintendo for the use of NFC technology. The first is for toys in the style of Skylanders. The second is to be able to read credit cards so that purchases and payments can be made through the Wii U devices.
As a for instance of the first type of use for the NFC technology, Iwata said “For example, we can create cards and figurines with NFC and design our video games to work in conjunction with them.” He also stated that “Also, an increasing number of arcade games are utilizing IC cards which can read and write data in order to record users’ scores and it is possible for Wii U games to connect with them.”
There are a number of different developers who are working with Nintendo on this type of idea. Iwata said that by the end of 2013, it is likely that there will be something more finalized to show for it, and that some more solid examples will become available. As of yet, however, it appears that the company remains in the concept phase.
Other possible uses for NFC technology that have previously been mentioned by Nintendo include payment cards. In theory, this would make it possible to use an e-money card and either wave it over the device or tap it in order to make a mobile payment.
Mobile commerce begins to reshape the retail industry
When mobile commerce first began showing promise in the mid 2000’s, retailers were very leery of the concept and all but shunned its existence. Much of the retail industry has been slow to warm to the notion of mobile commerce, only paying it serious attention as recently as 2010. Now, however, it has become a difficult task to find a retailer that does not support mobile commerce in some way, and this once shunned phenomenon is beginning to revolutionize the entire industry.
conScore sees major potential in smart phones
There are a vast multitude of market research studies that show that mobile technology has come to play a dominant role in the lives of consumers, especially where shopping is involved. According to comScore, a leading market research firm, smart phones are becoming the medium of choice when it comes to mobile technology, with such devices account for 63% of all mobile devices owned by consumers. These consumers are becoming increasingly interested in using their smart phones to purchase products.
Amazon establishes leadership in mobile commerce due to early adoption
Companies that adopted a strong focus on the mobile space early on have become very powerful in the realm of mobile commerce today. Amazon, for instance, is currently one of the leading powers in the mobile commerce and e-commerce worlds. Amazon’s site registers more than 5 million unique visits every day, the majority of which are also tied to purchases made from a mobile device. comScore notes that mobile search has also come to play a major role in the evolution of the retail industry and its reach to consumers, especially as more people use their mobile devices to browse the Internet.
Mobile devices represent promising opportunities for retailers
According to comScore, an average of 5.7 million smart phone users made online purchases between May and July of 2012. Approximately 13% of these consumers made purchases greater than $250, while the major spent well more than $40 on products they were interested in. eBay is another company that has seen the evolution of the retail industry through mobile commerce, claiming that mobile devices are the equivalent to consumers carrying an entire department store with them wherever they go. According to eBay, these consumers check their mobile devices approximately 40 times a day, giving retailers 40 unique opportunities to engage these consumers on a daily basis.
