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Tag: mobile payments

Visa and ROAM set sights on mobile commerce

| February 27, 2013

Mobile Commerce Visa and ROAM partnerVisa making moves to expand mobile commerce

Visa has taken a strong interest in mobile commerce recently. The company has been working to broaden its horizons as the world of commerce evolves due to the proliferation of mobile technology. More consumers are relying on their smart phones and tablets to make purchases online as well as manage their various bank accounts. Some businesses, especially those in the retail sector, have found it difficult to keep up with consumers in the realm of mobile commerce, leading Visa to take steps to expand the availability of tools these businesses have to accommodate the needs of consumers.

Visa and ROAM team to make acceptance of mobile commerce easier for businesses

Visa has announced that it has entered into an agreement with ROAM, a leading mobile commerce provider. Through this new partnership, the two companies aims to expanding the reach of mobile commerce into new merchant categories. Visa plans to make adopting mobile commerce easier for businesses through making secure mobile payment acceptance solutions more available to them. ROAM is a leader in mobile payment acceptance technology and the company’s solutions are expected to be put to good use by Visa.

Commerce beginning to shift

Visa has an overarching goal of displacing cash payments. Traditional forms of currency have been the dominating force in commerce for as long as commerce has existed, but the advent of technology is beginning to cause a shift in the way people pay for products. Computers opened up the way for electronic purchases, something that Visa claims is significantly more secure and efficient for consumers. The popularity of mobile devices is accelerating this shift away from traditional forms of commerce, and Visa is positioning itself to ensure that mobile commerce becomes a very dominant economic force.

New partnership may help businesses  accommodate consumer demand

Businesses have shown extreme interest in adopting mobile commerce services, largely spurred by demand coming from consumers all over the world. It has been difficult for these businesses to accommodate this demand, however, due to the relatively few mobile commerce point-of-sale platforms available to them. The new partnership between Visa and ROAM may help solve this problem.

QR codes used by Bancontact to facilitate mobile commerce

| February 27, 2013

qr codesNew application makes use of QR codes to make mobile payments easier for consumers

Bancontact, a Belgian electronic payments firm, has launched a new mobile application that will help introduce a new service into the realm of mobile commerce. Consumers around the world have shown strong interest in mobile commerce, which includes online shopping, banking, and payment transfers. In order to meet the demands coming from consumers regarding  comprehensive mobile commerce services, Bancontact has introduced a new application, which focuses on the use of QR codes.

Codes may be very useful for personal transactions

QR codes are most commonly used in mobile marketing and have excelled in this particular field. The codes allow consumers to access digital information from their smartphones and tablets. The codes have begun seeing use in the field of mobile commerce, with retailers like Tesco using them to facilitate electronic payments for products. Bancontact believes that the codes could be especially useful in helping consumers transfer funds to one another.

QR codes generated by the application can be used to initiate payments

The new application from Bancontact leverages QR codes to allow users to send money to each other.  The application could be particularly beneficial for those that operate their own businesses as it allows them to accept electronic payments for their goods and services more easily. The application can be used to generate a QR code that is associated with a certain amount of money. When this code is scanned by another person, they will be able to make a payment directly to the code’s owner.

Codes may soon become powerful mobile commerce tool

Currently, the application can only facilitate payments of up to $20. The application is available for the Android and iOS platforms and is available to Bancount’s 15 million cardholders. Bancount believes that the application will help draw more attention to QR codes and their use in mobile commerce. The codes are likely to remain a very powerful mobile marketing tool, but may soon become one of the most widely used mobile commerce tools.