Tag: mobile payments

Study shows consumers are more satisfied with their mobile commerce experiences

Customer satisfaction with mobile commerce seems to be steadily improving as mobile commerce services become easier to use and address many of the security concerns that consumers have. A new study from Foresee highlights this satisfaction among consumers in the United Kingdom. UK consumers have been showing strong interest in mobile commerce over the past two years. Many of these consumers have been using their mobile devices to shop online at the various retailers in the UK that have come to embrace mobile commerce.

Study highlights UK e-commerce sites

The study from Foresee examines the 40 largest retailers in the UK that have e-commerce websites. Each retail site was rated on a 100-point scale. The study found that consumer satisfaction with traditional websites held steady at 74 since 2010. It also found that satisfaction for mobile websites came in at 72 among consumers. Foresee notes that the disparity between these two channels has been slowly decreasing and the firm suggests that satisfaction in mobile commerce may soon overcome that seen in traditional channels.

Consumers becoming more comfortable with making mobile payments

The study suggests that consumers are becoming more comfortable with mobile commerce. Over the past two years, more mobile commerce services have become available, either in the form of mobile applications or through the use of NFC technology. Security concerns have also been addressed in order to create more peace of mind among consumers that wish to participate in mobile commerce. Adoption of mobile commerce is highest among retailers as they consider this form of commerce a very attractive concept to modern, tech-savvy consumers.

Better services encourage participation from consumers

The study shows that more people are using their mobile devices to shop for and purchase products. This trend is not likely to change in the foreseeable future, according to Foresee. Consumers are likely to continue showing support for mobile commerce, especially as new services become available to them that make shopping from their mobile device more convenient.

The company formerly known as RIM has now debuted its transaction service within the country.

BlackBerry has just announced that it has become the latest player within the rapidly growing and highly competitive mobile payments environment, as it has now started an Indonesian pilot launch of its BBM Money service.

This service will allow the device users to transfer money through the use of an instant messenger service.

By using BBM Money, BlackBerry device users are able to create accounts through those gadgets so that they will be able to make mobile payments in real time to contacts on their BlackBerry Messenger (BBM) account, or to other bank accounts of non-contacts. They will also be able to purchase prepaid SIM cards and additional airtime for their devices by way of this new service.

This new mobile payments service is the result of a partnership with PT Bank Permata in Indonesia.

It is the PT Bank Permata that is issuing the BBM Money mobile payments accounts through this trial of the service. BlackBerry has also pointed out that it is using bank grade security measures in order to ensure that users can enjoy transactions that are safe and secure. Among those measures include encryption, passwords, limits, and monitoring.

The device manufacturer, based in Waterloo, Ontario, Canada, decided to launch its service for the first time in Indonesia, partly because of the massive popularity of BlackBerry devices within that country. In fact the brand currently boasts 240 million users within the Indonesian marketplace.

According to a media release from the company which quoted T.A. McCann, the vice president of BBM and social communities for the organization, “BlackBerry leads the mobile and smartphone market in Indonesia, where BBM is extremely popular with our customers.” McCann went on to say that “BBM Money, which uses BlackBerry’s BBM service, further evolves the BBM experience to move from real-time chat to meaningful and convenient real-time engagement.”

This makes the Canadian smartphone manufacturer and technology developer the very latest in the mobile payments environment. It is joining many other large players, which just recently included Samsung and Visa, which have partnered together for their own contactless method.