Tag: mobile payments

The partnership that the company has made with Mobivity has allowed the two services to be combined.

Mobivity Holdings Corp – a mobile marketing technology provider – has entered into a new partnership along with CheckAlt in order to create a new smartphone friendly check acceptance app for local businesses.

The hope is to create a single solution that will combine these two powerful areas of smartphone use.

The two companies will be combining their strengths and the technology that they are already using in order to provide local merchants with a solution that could potentially make transactions much easier and convenient for them to accept.

This new app would bring together mobile marketing and smartphone payment solutions into one service.

It would combine the current smartphone app by the mobile marketing company with the eCheck technology from CheckAlt so that smartphone payments solutions could also be provided within it.

According to Dennis Becker, the president and CEO of Mobivity, “While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction.”

The technology for check processing from CheckAlt brings together the company’s eCheck processing platform with remote deposit capture in orde to be able to manage digital transactions. That company will be combining its capabilities with the mobile marketing platform at Mobivity so that new products such as SMS text messaging payments and apps with new transaction options will become possible through the marketing relationships that have already been formed, said the two companies in this new partnership.

CEO and president of CheckAlt, Shai Stern, explained that when a consumer makes a payment to a merchant, it is essentially a combination of some type of loyalty or marketing relationship. Therefore, his company believes that by working with Mobivity to reach thousands of local businesses, it will assist in mobile marketing to millions of consumers across the country and generating a massive network that could be among the largest in the industry. This is could be possible due to the considerable market penetration that Mobivity has already been able to accomplish.

High resolution devices may be the key to successful mobile games

Mobile games have become something of a phenomenon in the game industry. These games have proven to be rampantly popular with consumers, many of whom are more than willing to participate in in-game advertising and mobile purchases. As such, the mobile games market is considered to be significantly lucrative and home to very promising opportunities for developers. These developers do, of course, have to find ways to encourage consumers to make in-app purchases. A new study from mobile games studio Pocket Gems suggests that this may be a matter of quality in mobile technology rather than mobile games themselves.

Study suggests screen quality influences in-app purchases

The study from Pocket Gems suggests that the quality of a mobile devices screen directly influences whether consumers will make an in-app purchase. Consumers that play mobile games on better quality screens, such as those typically found on tablet devices, are more likely to make in-app purchases than those that play games on lower quality screens. Pocket Gems notes that Android users with high resolution mobile devices are up to 10 times more likely to purchase in-game items or virtual currencies.

Popularity of high resolution devices may be a sign of disposable income

This may be because many consumers consider high resolution screens to be synonymous with processing power for mobile devices, which may lead consumers to believe that some mobile games are better than they actually are. Consumers that have a high opinion of a game or its developer typically tend to support that game or developer more strongly. Pocket Gems notes that consumers with high resolution devices are more likely to have disposable incomes as well, which makes them more likely to conduct in-app purchases.

Android shows greatest potential for mobile games monetization

The study suggests that mobile games developers looking to find major success in the game industry may do well to tailor their games for high resolution devices. The study shows that the correlation between screen resolution and monetization is the highest in Android tablets. Conversely, the study shows that the iPad has no correlation between resolution and monetization whatsoever.