Tag: mobile payments

IBM report sheds light on growing mobile commerce field

| April 29, 2013

IBM mobile commerce reportMobile commerce experiencing strong growth in retail

IBM has issued a new report concerning the growth of mobile commerce in the retail sector. The report — “Online Retail Index” — shows that mobile commerce has been growing in popularity among mobile consumers that favor their smartphones and devices over traditional means of shopping. Many of these consumers have become very comfortable with the concept of shopping online but are becoming less likely to remain tethered to stationary computers while doing so. Mobile technology has allowed these tech-savvy consumers to shop wherever they are, enabling them to shop more frequently and, in some cases, spend more money.

Tablets contributing to expansion of mobile shopping

According to the IBM report, mobile commerce grew by 31% in the first quarter of this year, up from where it had been in the same period of 2012. The report notes that growing tablet use is a major contributing factor to the growth mobile commerce is experiencing. Many consumers consider tablets to be convenient mobile shopping platforms. Larger screens offer better functionality with conventional e-commerce sites, making these sites easier to navigate removing some of the problems consumers have had with purchasing products.

Online sales are becoming increasingly mobile

The report indicates that mobile commerce now accounts for 17.4% of all online retail sales. This is expected to grow in the future as more consumers become acclimated to the concept of mobile shopping and purchasing products with nothing more than their smartphones or tablets. IBM predicts that growth will be sustained by retailers’ ability to provide consumers with a positive shopping experience and their ability to cater to tablet users.

Interactive technologies help attract consumers to mobile commerce

The IBM report notes that the use of interactive technologies, such as augmented reality and QR codes, has helped boost the adoption of mobile commerce. These technologies have been able to engage consumers in a new and dynamic way, encouraging them to make purchases of products that they are most interested in. In the case of QR codes, consumers have been able to make use of retailer discounts at a higher frequency, as long as they purchase products from a mobile device.

Mobile commerce growth skyrockets in the US

| April 28, 2013

Mobile Commerce Skyrockets in U.S.Study highlights growth of mobile commerce in US

A new study from eMarketer, a market research and analysis firm, paints a promising future for mobile commerce in the U.S. Consumers throughout the country have been growing more acclimated to the concept of mobile commerce as they become more exposed to it. This exposure is due to the numerous companies and organizations that are pushing to establish dominance in the mobile commerce field, providing these consumers with access to platforms and services that can be used to make mobile payments. The study suggests that mobile commerce will soon account for a significant number of retail sales within the U.S.

Consumers becoming more comfortable with mobile shopping

Mobile commerce has been showing the most growth in the retail industry. Consumers are beginning to use their mobile devices to shop for and purchase products, considering this  practice to be significantly more convenient than conventional forms of commerce. As such, the demand for mobile payments services has been on the rise and many retailers have shown their eagerness to oblige.

25% of retail sales will be mobile by 2017

According to the study from eMarketer, mobile sales in will account for 25% of all online retail sales by 2017, more than double that recorded in 2012. The study shows that mobile commerce has grown rapidly since 2012, prompting an 82% increase in mobile sales over that time period. By 2017, mobile commerce is expected to generate more than $108 billion in retail sales, much of which will come during the holiday shopping season.

Mobile commerce services becoming more accommodating to consumers

Mobile commerce is currently experience arise to fame that is similar to that seen in mobile technology itself. As consumers become more familiar with mobile commerce, they are beginning to provide feedback concerning the improvements they wish to see introduced into their favored payment platforms. As such, the companies and organizations investing in mobile commerce are beginning to develop platforms that are more secure and easier to use, attracting even more interest from consumers throughout the country.