Tag: mobile payments

Tablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.

The application had been available in the Apple App Store for a few hours but was then removed.

Groupon made dozens of mobile payments headlines, this week, when an app was released for the iPad at the App Store and that looked as though the company would be taking on Square in direct competition, but it the application was soon removed from the website altogether.

This has lead many in the industry to believe that the app was released prematurely.

The iPad mobile payments app had been called the Groupon POS. This looked as though Groupon was declaring itself ready to jump into the tablet transaction arena. The apparent launch of the app spawned a great deal of confusion, as there had not been any form of official announcement to accompany the release.

Though the mobile payments app was clearly live at the store though the company had been silent.

This didn’t stop the Groupon mobile payments app from being noticed, downloaded, and reviewed by a solid handful of people, who have already formed opinions about it, even though it has been removed from the App Store. So far, the consensus on the app that may not be its completed version, was that it is a simple and attractive way to manage business transactions and accept payments at rates that are lower than the competition.

Users found that it was extremely simple and fast for a company to be able to set up its offerings, and that the checkout process should be possible within a matter of seconds. Real-time analytics can be instantly viewed, to allow companies to keep a close eye on how things are doing from one moment to the next.

The Groupon POS mobile payments application can also work with an optional printer and cash drawer, for businesses that are looking for greater simplification and automation of their point of sale. Reviewers have been able to identify a wide variety of different uses for the app and the service, for a broad range of different types of merchants, from cafes to hair salons, and from florists to delis.