Tag: mobile payments

Tablets prove popular mobile payments platforms for travelers

| May 27, 2013

Study shows tablets are favored for mobile payments

JiWire, a leading location-based mobile marketing firm, has released a new study concerning how consumers use their mobile devices to participate in mobile payments. The study, titled “Q1 2013 Mobile Audience Insights Report,” highlights the fact that consumers are becoming increasingly mobile; not in the sense that they are using mobile devices but that they are on the move more often than they have been in the past. Thanks to mobile technology, these consumers have the ability to stay connected to the Internet, allowing them to shop online no matter where they are in the world. For this reason, mobile payments have become especially popular among frequent travelers.

Travelers favor convenience over tradition

For travelers, convenience is often a top priority issue. Traveling itself is sometimes a chaotic and stressful endeavor, which can be exacerbated by having to deal with traditional forms of commerce. Mobile payments represent an easier way to pay for products and services given that these payments are entirely digital and do not deal with physical forms of currency. This has made mobile commerce popular with travelers that favor convenience and simplicity over traditional forms of commerce.

Tablet mobile payments popular among travelersStudy shows that tablets lead smartphones and laptops

According to the study, some 52% of travel booked in the first quarter of this year was made using a tablet device. The study suggests that consumers favor their tablet devices when it comes to mobile payments and travel. Smartphones and laptops were also used for travel booking, but tablets were praised for providing a more enjoyable and convenient experience over other platforms. This is similar to a trend that exists in the retail industry, where tablet consumers have been showing more interest in mobile payments than those using smartphones.

Mobile commerce impacting consumer behavior

JiWire notes that mobile commerce is beginning to impact consumer behavior across several sectors. Consumers are showing that they are more interested in mobile payments than traditional forms of commerce. Whether or not this trend will continue to gain momentum into the future is not certain, but consumers are currently eager to become more involved in the realm of mobile payments.

Coupons help power growth of mobile commerce

| May 26, 2013

Mobile commerce sees growth through coupons

Mobile commerce is seeing aggressive expansion throughout the world. This explosive growth is due to various factors, some of which are more mundane than others. One of the factors driving the growth of mobile commerce is the use of mobile coupons. These coupons are specifically designed for consumers with mobile devices, providing them with a way to save on products they enjoy in a convenient manner. The coupons are also powerful marketing tools and have succeeded in drawing more attention to mobile commerce in various sectors.

Report highlights value of mobile coupons

A new report from BI Intelligence, a leading market research firm, sheds some light on why mobile coupons are contributing to the growth of mobile commerce. The report suggests that these coupons are helping drive traffic to online stores and physical stores alike. Coupons that can be redeemed at physical stores have been especially popular with consumers and have proven to be an effective way to draw consumers into these stores rather than allowing them to linger online.

Coupons could be an effective data collection toolMobile Commerce Coupons

Beyond the financial aspects of mobile coupons is the data that these tools acquire. When these coupons are used, they are able to collect information from consumers, which is quite valuable for the businesses behind the coupons. This data can be used to develop more engaging marketing campaigns or create more effective mobile commerce services. For some companies, this information has helped drive yet more traffic to physical stores.

Coupons supply incentive to mobile commerce

Mobile coupons have helped create more familiarity between consumers and mobile commerce. The coupons have also provided consumers with a reason to actually participate in mobile commerce. Consumers often only need a modest incentive to embrace something new and mobile coupons have been able to provide a way for consumers to justify mobile payments to some degree.