Tag: mobile payments

Pinterest sets strong example in social commerce

| June 3, 2013

Social commerce growing more popular in the digital world

Mobile commerce has become a well documented trend around the world. Many people know and understand what mobile commerce is about, even if many people have yet to participate in this emerging field. A relatively unknown facet of this sector, however, is beginning to attract more attention, largely due to its connection to social networking. So called social commerce is quickly becoming a powerful trend in the digital world, heavily supported by the strong growth that social networks like Pinterest have seen in recent years.

Report suggests that Pinterest is a powerful social commerce platform

Pinterest is one of the fastest growing social networks in the world today. The social network has successfully attracted millions of users from around the world, most of whom use the platform regularly. Pinterest is not only growing as a social network, of course, as it is also quickly establishing itself as the leading platform for social commerce. A recent report from Monetate suggests that Pinterest is responsible for directing a massive amount of online traffic to e-commerce sites throughout the first quarter of this year and during the holiday season of 2012.

Pinterest Social CommerceSocial network directs consumers to e-commerce sites

The report shows that Pinterest holds the highest average order value among other social networks concerning social media referrers. This translates into revenue generated for the social network for all the traffic it directs to e-commerce sites. While Pinterest has shown itself to be a powerful social commerce platform, the report notes that the social network can improve its approach to the matter in order to generate more revenue from this space. A stronger focus on mobile commerce may serve well in this endeavor.

Social networks could aid growth of mobile commerce

Social networking sites have been a strong boon for the mobile commerce field. These sites are already heavily trafficked by consumers that use their mobile devices for just about everything. Sites that can successfully direct this traffic to e-commerce sites are helping spread the reach of mobile commerce services and making consumers more comfortable with the concept of mobile payments.

Mobile commerce finding traction in Italy

| June 2, 2013

Mobile commerce is growing in Europe

Commerce is changing around the world, driven partly by the growing proliferation of mobile technology. Mobile devices are enabling consumers to shop and make purchases in a new way. Initially, the concept of mobile commerce was relatively unpopular due to the perceived inconvenience of using smartphones and tablets to replace traditional forms of currency. Mobile commerce has proven, however, to be extremely popular among consumers. This much became evident during the 2012 holiday season, where mobile commerce found a great deal of traction with consumers in several parts of the world.

Report highlights the progress e-commerce is making in Italy

The Netcomm Observatory has published a new report concerning the growth mobile commerce has seen in Italy.  Mobile commerce activity has been relatively low in the country, but consumers are growing more acclimated to the prospect of using their mobile devices to purchase products. The report from Netcomm shows that e-commerce users reached a peak of 14 million during the Christmas holiday of 2012. Many of these consumers were involved in mobile commerce, purchasing and shopping for products from their smartphones and tablets.

Italy Mobile CommerceItaly’s commerce scene is beginning to change

The report notes that mobile commerce sales in Italy last year came in at approximately $9.6 billion, with most of these sales being made during the holiday season. The report also notes that mobile commerce and e-commerce have been showing promising progress this year. According to the report, e-commerce sales are estimated to be more than $11.3 billion so far this year. Many of these sales have also been made through mobile commerce platforms.

Europe continues to see a revolution in commerce

Mobile commerce is beginning to pick up momentum in Italy and has yet to show signs of slowing down. Netcomm expects that mobile commerce alone with account for more than $430 million in sales this year and this does not account for the sales made through tablet devices. This trend is not unique to Italy, of course, as mobile commerce is has been making strong progress throughout Europe.