Tag: mobile payments

UK consumers may be avoiding mobile payments

| June 6, 2014

Recent study finds that UK consumers are not sold on the idea of mobile commerce

Despite the fact that more businesses are beginning to enter the mobile commerce space, consumers in the United Kingdom may not be following suit. A recent study from eMarketer shows that many consumers are still not convinced that mobile payments are viable or convenient. A similar report from Bain & Co. found that only 3% of UK Internet users had used their mobile devices to pay for goods and services in February of 2014.

Mobile commerce remains an uncomfortable subject for many people

Mobile commerce is often praised for its convenient nature, but it also receives some harsh criticism because of the security issues that exist within the mobile space. Companies participating in mobile commerce have, to some degree, been the reason for this criticism. Some companies have tried to bring their own mobile payments platforms to the commercial market, but many of these platforms have been poorly designed and were crippled by serious security faults. Poor experiences have left many people with a sour opinion of mobile commerce, which is quickly becoming something that they want to avoid.

Consumer awareness of mobile services and payments is not lacking

UK Mobile Payments - Consumers lack interestThe study found that awareness is not a problem when it comes to mobile payments. Approximately 55% of consumers are aware of the mobile commerce services that are available to them, but few of these people are willing to participate in mobile commerce, favoring instead their credit cards and other traditional forms of commerce. Consumers also seem to be quite leery of the mobile commerce services that are available to them, especially those that involve the use of digital currency.

UK businesses must solve mobile security problems before consumers embrace mobile commerce

UK businesses have high hopes for mobile commerce, but whether these hopes will ever be actualized is difficult to say for sure. Currently, security is one of the most significant issues that the mobile commerce space is facing. If security issues cannot be resolved, consumers are unlikely to ever become supportive of mobile commerce.

Apple generates more hype behind mobile payments endeavors

| June 5, 2014

Apple gathers more momentum in the wake of recent event

Apple’s senior vice president of software engineering Craig Federighi recently spoke at the WWDC keynote event, where he brought a great deal of attention to Touch ID, the company’s fingerprint scanner that was introduced last year. Touch ID is part of the iPhone 5S and is meant to add an extra layer of biometric security to the mobile device. This biometric system has created a significant deal of hype around Apple’s potential foray into the mobile payments field, and this hype has only increased in the wake of the WWDC event.

Touch ID could help make mobile shopping more secure

During the event, Federighi noted that developers would soon be able to take advantage of the Touch ID API, allowing them to integrate the features of Touch ID into their applications. This could soon lead to the emergence of a new generation of mobile payments services that are much more secure than their predecessors. Security has been a major challenge for the mobile payments field, with many services falling prey to malicious groups that seek to access the financial information of consumers and businesses. Biometric technology could help alleviate the security problem by make services more resilient against the threats they are exposed to in the mobile space.

Apple continues to move away from NFC

fingerprint scanning mobile paymentsApple has been somewhat outspoken with its security concerns when it comes to the matter of mobile payments. The company had initially shown interest in the use of NFC technology, but NFC has since become unattractive from Apple’s perspective. Instead, the company is focusing more heavily on Bluetooth and cloud technology, with biometrics service as a security barrier that is meant to offer consumers better protection.

Company has yet to make a definitive entry into the mobile payments field

While Apple has been growing more aggressive in the mobile payments field, the company has yet to make a decisive entry into the marketplace. Though iOS devices can be used for mobile shopping and payments, Apple has not yet introduced a service that is specifically designed for payments and is not likely to do so for some time.