Tag: mobile payments

Mobile commerce trends to drive future NFC market growth

An NFC market forecasts report for 2022 has been developed by ReportsnReports.

The online market research firm’s forecasts report explains how the NFC (near field communication) market, is presently experiencing speedy growth in all its areas and that its success is urged on by the ever expanding trend of mobile commerce.

The NFC technology industry is expanding worldwide.

According to the report, the suggested global NFC market is anticipated to reach US $16.25 billion by 2022, growing at 8.83 percent CAGR (compound annual growth rate). Furthermore, it is suggested that America has the greatest market potential for the near field communication ecosystem.

The report also said that NFC is a highly active market and has a lot of potential across many industry areas. NFC products have experienced consistent development right from the start. The use of the technology can lead to many cost-effective benefits, such as systems and products that have a longer lifespan and are more reliable.

Some of the top features of NFC technology that the report notes include:

• Better properties that make it capable of holding up against harsh environmental conditions.
• A high-rate of communication with other devices that are NFC enabled.
• A longer life, which makes it best suited for applications that involve ticketing, data sharing, booking and payments.

NFC technology is developing at a high rate and not just in the mobile commerce sector.

NFC Technology  - Mobile Commerce Near field communications is gaining ground in the overall market. One of the primary reasons for this is this tech requires less power compared to other forms of wireless technologies. Many products have commercialized the use of NFC, which typically functions in three modes: peer-to-peer, reader emulation, and card emulation. The technology also has the advantage of being compatible with contactless card infrastructure that already exists, which gives consumers the ability to use one device across more than one system.

The NFC market consists of three major areas that include products, geography, and applications and each of these areas has further sub divisions. For instance, the product category has been divided into tags, IC/chips, readers, covers, SIM cards, and micro SD cards. The geography area is split into Europe, Americas, ROW, and APAC. Finally, the application category is broken down into transportation, booking, data sharing, service, booking, payment, tag, and access control healthcare apps.

That being said, in terms of value, of all the different NFC divisions, payment applications have achieved the biggest market share for 2013, in which mobile commerce played a role.

Mobile wallets are becoming a big deal for Visa and MasterCard

As mobile commerce continues to thrive, digital wallets are becoming more important

Mobile wallets may soon be the way of the future. A growing number of applications that are designed specifically to store financial information and data provided by retailers are emerging in the mobile space. These apps are thriving in the popularity of mobile commerce, finding support among consumers that want to pay for products using nothing more than their smartphones and tablets. For Visa and MasterCard, the mobile wallet holds a great deal of promise, but both companies are finding it difficult to engage mobile consumers effectively.

Visa is trying to form a direct connection with consumers

Both Visa and MasterCard have their own mobile commerce services on offer. Visa’s Checkout service was introduced in July and is meant to replace the company’s old digital wallet. Using the service, consumers will be able to pay for goods and services using data on their mobile devices. Visa is using its marketing clout to promote this new mobile wallet, but whether or not the service will prove popular among consumers has yet to be seen. Visa is currently struggling to form a direct connection with consumers, having focused so heavily on its relationship with businesses.

MasterCard wants businesses to integrate its digital wallet

Mobile Wallets - MasterCard and VisaMasterCard is offering a similar service with its MasterPass platform. The MasterPass application is meant to help make e-commerce more convenient to consumers, but MasterCard is not likely to try to form a direct connection with people using the app. Instead, the company is likely to continue focusing its efforts on providing services to its business partners, allowing them to connect with mobile consumers more dynamically. For MasterCard, creating something new is not the priority. The company wants to see its MasterPass service integrated into existing platforms.

Mobile wallets could be the key to omnichannel engagement

Merchants are working to adapt to the idea of omnichannel engagement. In a world where mobile technology has become so prominent, this has proven to be a difficult task. Connecting with mobile consumers is a complicated issue, but mobile wallets may be the key to success in this endeavor. In the coming years, more people are likely to be engaged in mobile commerce, and they will need digital wallets to make their experiences enjoyable.