Tag: mobile optimization

Taplytics Among First to Achieve Amazon Web Services Mobile Competency Status

Taplytics, an innovator in mobile optimization, is one of the first companies to achieve the Amazon Web Services (AWS) Partner Network (APN) Mobile Competency.

Taplytics achieved the APN Mobile Competency based on its platform’s technical proficiency, and its proven success helping customers move smarter and faster in today’s highly competitive mobile app marketplace.

Run on Amazon Elastic Compute Cloud (Amazon EC2), Taplytics’ platform is unique in the way it tightly integrates mobile A/B testingpersonalized push notifications and results-driven analytics to optimize all aspects of a user’s mobile experience. It provides retailers and other businesses with the tools they need to engage users from the moment they download an app, re-engage them over time and improve their app monetization.

“Winning in the lucrative mobile market demands speed and innovation, and running on AWS, we’re able to quickly process our customers’ mobile data and give them the deep insights and visual editing tools they need to iterate faster and capture a larger slice of the pie,” said Aaron Glazer, CEO of Taplytics. “The new APN Mobile Competency designation not only reinforces what we’re doing with our current customers, but also tells others that we have the proven knowledge and tools to help them succeed.”Amazon Web Services Mobile Competency Status

The APN Mobile Competency is designed to provide AWS customers with top-quality APN partners with deep experience working with developers and mobile-first businesses to help them build, test, analyze and monitor their mobile apps. APN Partners who’ve attained the APN Mobile Competency offer a variety of validated services, software and solutions on the AWS Cloud.

About Taplytics
Taplytics is the leader in mobile optimization, empowering those creating the world’s best apps to optimize their apps and push notifications quickly and easily. Its deeply integrated set of A/B testing and push notification tools enable the entire app team to work together and deliver great experiences to their customers. With Taplytics, marketers, developers and product managers have the tools they need to optimize the mobile experience and maximize the lifetime value of their customers. Taplytics is based in San Francisco, and can be found online at http://www.taplytics.com or on Twitter at @taplytics.

What many mobile marketers are suggesting for QR code campaigns

qr code marketingUsing the best practice methods for quick response codes will go a long way toward success.

If there is one form of mobile marketing that can be considered highly controversial at the moment, it’s QR codes.

While some feel it is one of the best technologies currently available, others feel it was dead before it started.

No matter how you may feel about QR codes, the fact is that some companies have used them in order to achieve tremendous responses and highly successful campaign results. The difference between the efforts that have been a complete flop, and those that have broken records is in the techniques that are used. After all, the technology remains the same, no matter how it is applied.

QR codes are not all that complex, but need to be made worthwhile or they will not be scanned.

Among the issues to consider are best practices as basic as the following:
Placement – if your QR codes are positioned in a way that they will not be noticed, then the odds are that your results will be minimal to nonexistent. You need to make sure that they are visible enough that the viewer will spot them, as well as being the right size that they will be easily scanned. Make sure that they are not located in the crease of a magazine or in a spot that the user will not be able to conveniently snap it.
Call to action – when you apply QR codes as a marketing tool, you need to make sure that you are encouraging the customer to do something, such as make a purchase, learn about a relevant product, or take advantage of a promotion. By simply linking to a homepage, you will be creating a dead end for users as they have been provided with no further instruction as to how to proceed. The success of these barcodes is based on using them to accomplish a specific goal.
Landing page – the page to which consumers are directed after scanning QR codes don’t need to be complex or large. They simply need to be mobile optimized, useful, and interesting. They can include written content, but they should be designed in a way that provides a little bit at a time and encourages the user to continue to learn more. Additional content options such as videos can help to improve interest, provided that it does not overlook the call to action.