Tag: mobile gaming industry

Square Enix sets sights on mobile games

| May 30, 2013

Mobile games prove attractive for Square Enix

Acclaimed game developer and publisher Square Enix has suffered through a turbulent year. The famed Japanese company had once been considered a titan of the game industry, but has struggled in the wake of the release of several lackluster games that have not performed well in any market. Even though the company’s most recent releases, such as Tomb Raider and Sleeping Dogs, have received critical acclaim, these titles have failed to meet the company’s lofty expectations. The poor performance of Square Enix’s console and PC games may be pushing the company to show more interest in mobile games.

Company continues to struggle with criticism from consumers

In the past, Square Enix has received praise for providing gamers with quality experiences that were almost impossible to find elsewhere. The company has a tendency to push the boundaries of modern console technology in an attempt to provide gamers with enjoyable experiences that have been difficult to find elsewhere. In recent years, the company has been met with increasing difficulty in this endeavor, often receiving criticism for focusing too much on the technology aspects of gaming and not enough on the actual experience of gaming.

Mobile Games - Square EnixSquare Enix aims to bring console experience to mobile games

With the advent of mobile games beginning to draw attention away from traditional consoles, Square Enix is beginning to see a new opportunity to dazzle consumers with its extensive experience in the realm of gaming technology. The company has begun to show its interest in bringing the console experience to the mobile space, effectively improving the quality of mobile games significantly in the future. The company has plans to publish mobile games in the future and intends to focus on games that deliver a quality and technologically advanced experience to consumers.

Game industry growing increasingly mobile

Much of the game industry has begun to show interest in the mobile space. Mobile games have been drawing consumers away from traditional gaming platforms for some time, but have only recently begun cutting into the sales of traditional consoles. Square Enix is not t he only company with plans to take mobile games more seriously and a new focus on these kinds of games may help the company recover much of the support it has lost among consumers.

Mobile games are spreading through word of mouth

| May 27, 2013

Effective marketing for mobile games could be deceptively simple

When it comes to raising awareness of mobile games, word of mouth appears to be the best option there is, according to a new study from Applifier. The market research firm has been investigating the forces behind the growth of mobile games and the marketing efforts that go into raising awareness for such games. Advertising is as important in the mobile gaming space as it is in any other sector of business, but mobile games are not typically associated with large marketing budgets that are common with console or PC games, yet they continue to manage to capture the attention of consumers.

Word of mouth proves to be a good way to promote mobile games

According to the study, the majority of mobile games are promoted through word of mouth. This has long been an effective marketing strategy as consumers that love certain products typically enjoy advertising these products to their friends and families. Word of mouth is also exceptionally affordable as consumers are generally willing to handle all of the marketing by simply praising a particular product. Word of mouth has been very effective in promoting mobile games as 36% of consumers reported that they heard of the games they play from someone else.

Mobile games word of mouth marketingConsumers show interest in online video promotions

While word of mouth has proven to be a powerful way to raise awareness about mobile games, Applifier notes that 43% of consumers prefer reading reviews from other consumers rather than listening to what other people have to say about a particular game. Approximately 70% of consumers prefer to watch online videos concerning particular mobile games rather than read reviews. Roughly 45% of these consumers claimed that they purchased a mobile game after watching a video about that particular game.

Ravenous hunger for mobile games help speed growth

Applifier notes that the average consumer downloads as many as five mobile games every month. These games are played for an average of 3 hours every week, after which they are replaced by a new assortment of mobile games. The relatively short lifecycle of these games is part of the reason that the mobile gaming space has seen such rapid growth, as consumers are constantly on the lookout for new games to play and have shown themselves to be willing to purchase games that catch their interest.