Tag: mobile gaming growth

Mobile gaming highlighted in industry review from Digi-Capital

| January 17, 2013

Mobile Gaming industry reviewDigi-Capital reviews the game industry in 2012

Digi-Capital, an international investment firm, has released a new review of the game industry, which may help shed some insight on the growing popularity surrounding mobile gaming. The review offers an expansive look at the industry, documenting its breadth and the activity of the domestic and international gaming markets. Mobile gaming is highlighted in the review, as are social gaming investments and the trends that are emerging to affect the future of the game industry as a whole.

Game industry breaks previous M&A records

Digi-Capital found that the game industry beat out all of its M&A records that had been set in the past in 2012. The review shows that the industry accounted for more than $4 billion in total M&A for the year, an 18% increase in transactional value from what the industry had been in 2011. The game industry did see fewer blockbuster releases in 2012, but the few blockbuster titles that were released performed exceedingly well in the international market.

Investments for 2012 total $835 million

The industry saw more than $835 million in investments throughout 2012, 31% of which found its way to the mobile gaming sector. Approximately 35% of these investments went toward the gamification of websites and other services, making them more attractive to those using PCs and mobile devices. Though investments were significantly lower than they had been in 2011, they still managed to give the game industry a boost through a tumultuous year. This boost proved especially beneficial for the mobile gaming sector.

Social and mobile gaming expected to pick up steam in coming years

The review from Digi-Capital suggests that social and mobile games are likely to continue gaining momentum in the coming years. Social games have only recently begun to come into their own, thus account for modest transaction value. The review shows that the transaction value of mobile games continues to grow, but the MMO (Massively Multiplayer Online) game sector is likely to dwarf both social and mobile gaming in terms of M&A.

MobileSTAT releases new report on mobile gaming

| December 24, 2012

mobile gaming reportMobile gaming traffic reaching new highs, according to MobileSTAT

MobileSTAT, a leading provider of mobile advertising services, has released a new report concerning mobile gaming. Mobile gaming has become a major part of the game industry, largely due to the prevalence of mobile devices like smart phones and tablets. The report from MobileSTAT highlights the traffic that mobile gaming continues to see and forecasts the gains the industry can see through the introduction of affordable and more advanced mobile devices.

Report highlights promising sectors of game industry

According to the MobileSTAT report, mobile gaming does not appeal only to young consumers. A wide range of age groups enjoy mobile gaming applications on an equally varied array of mobile devices. The report notes that mobile gaming traffic is highest in Washington D.C., with a weekly average of 29 mobile gaming requests per resident, which is five times higher than anywhere else in the U.S. The popular Angry Birds franchise continues to prove that it is one of the most popular mobile games of all time.

iOS preferred over Android

The report shows that gamers prefer the iOS over the Android. Apple devices are some of the most popular pieces of mobile technology in the world. Apple fans have access to a huge amount of mobile games covering numerous genres. The Android platform also boasts of a massive offering of mobile games, but consumers seem to favor their iPads and iPhones over the Samsung Galaxy devices and the Kindle Fire.

Evening hours most popular among gamers

Approximately 68% of mobile gaming traffic occurs in the evening, according to MobileSTAT. This may be valuable information to advertisers that aim to connect with consumers through in-app marketing campaigns. Mobile gaming continues to prove that it can it is not a sector that should be taken lightly, especially among advertisers. The mobile gaming space is filled with potential that has gone largely untapped.