Tag: mobile games

Global Gaming Initiative uses mobile games to rally support for charities

| May 2, 2013

Mobile Games Support for CharityMobile games becoming more than simple entertainment pieces

Mobile games have become a significant part of the lives of consumers around the world, as well as that of the game industry as a whole. Games have been growing as more than simple entertainment pieces for some time and are beginning to become effective marketing and networking tools for a variety of industries. The Global Gaming Initiative believes that mobile games can be used for much more than just entertainment and envisions a future where these games have a powerful social impact.

Company seeks to leverage mobile games to support charities around the world

Global Gaming Initiative is a developer of mobile games, having released its first title in early 2012. While the company does have its roots in game development, it has a much more ambitious view of mobile games. The Global Gaming Initiative strives to connect gamers with charities around the world, essentially turning mobile games into platforms where these charities can be discovered. Global Gaming Initiative plans to release the first mobile games associated with charities in June. Half of the revenue that these games produce will be directed to the charities they are meant to support.

Gamers show strong interest in charitable work

Global Gaming Initiative is a for-profit company that fashions itself as a game publisher rather than a developer. Elizabeth Sarquis, CEO and founder of Global Gaming Initiative, believes that mobile games could be an effective way to support charities and promote generosity among gamers, a demographic that has shown a strong favor for charities in the past. Gamers have proven to be enthusiastic when it comes to matters of charity, throwing their considerable support behind initiatives that they care about. Such was the case when John “Totalbiscuit” Bain, a popular YouTube commentator focused on gaming, campaigned to support Charity: Water through King of the Web, a web-based popularity contest in 2011. Through this contest, Bain succeeded in raising a substantial sum of money for his chosen charity, the entirety of which went directly to this charity.

Tapping the generosity of gamers may be a boon for charities

Tapping into the charitable nature of gamers may be an effective business model. Sarquis is interested in Global Gaming Initiative generating a profit, but is also eager to help support charitable causes through mobile games. This approach to gaming may end up being a powerful boon for the charities that manage to attract support through Global Gaming Initiative.

Mobile games are becoming a big hit in Australia

| May 1, 2013

Mobile Games AustraliaYoung people are becoming enthralled by mobile games

Young consumers represent a very valuable demographic to many businesses around the world. These consumers hold a great deal of purchasing power, even if much of this power is not inherently theirs but that of their parents or guardians. The potential value of young people has long been enough to encourage marketers to reach out and attempt to engage them. In Australia, t he best way to do so may be through the use of mobile games.

Survey highlights the increasing value of mobile

According to the latest survey from Cartoon Network, a growing number of children between the ages of four and 14 are using mobile applications. This is two times higher than the number of children using applications, like mobile games, recorded in a 2011 survey. Of those using mobile applications, the survey shows that most children are accessing an average of 7 applications every month and are doing so mostly through smartphones and tablets that they own. These children also make use of the mobile devices owned by their parents or older siblings.

Mobile games are popular among Australian children

Mobile games are among the most popular applications being used by young people in Australia. These games represent a significant source of entertainment for people of all ages and many games are designed specifically to appeal to a young audience. The survey does show that Internet use is rising rapidly among children, especially those with tablet devices. Approximately 30% of Australia’s children are using tablets to browse the Internet and watch shows that can be found online.

Games represent promising marketing power

Mobile games present several marketing opportunities in and of themselves. These games, many of which are available for free, often feature advertisements that are made to be engaging for children. When clicking on these advertisements, which can easily be done accidentally, advertisers then have access to a consumer’s information, which is shared with them through the mobile games a person is playing.