Tag: mobile games

Unity shows support for mobile games

| May 24, 2013

Mobile games continue to establish presence in game industry

The mobile space is becoming more active in the realm of gaming. Mobile games have come to play a vital role in the overall game industry, partly due to the money these games are able to pull in. In the past, developers focused on mobile games had faced several challenges in bringing their creations to the market. Many of these challenges were rooted in the lack of tools that developers had at their disposal. As mobile games continue to show their worth, larger companies in the game industry are beginning to show more favor for this sector and provide developers with the tools they need to produce groundbreaking games.

Unity sets sights on mobile space

Unity Technologies is a powerful name in the game industry, if somewhat unknown to the general consumer. The company is responsible for the Unity game engine, which is used to power many games across many different platforms. Unity has become a very valuable tool for independent game developers because it offers a wide array of resources and formidable power, giving these developers a chance to create games that are on par with larger development studios. A large Mobile Games Supportportion of the independent development scene is devoted to mobile games, and Unity has long held an interest in this sector.

Unity engine now available to independent mobile developers

This week, Unity has announced that developers using its engine will be able to publish their games to mobile platforms for free. In the past, publishing games to these platforms cost approximately $800, but Unity has determined that the thriving independent development community represents a great deal of economic promise. The company is interested in making its tools as available to the game industry as possible and expects to see a new generation of mobile games come to the market soon.

Mobile games continue to attract support in the game industry

Unity is among the most popular game engines in the game industry. Developers large and small use the engine to power a wide assortment of games. Mobile games could benefit from the capabilities of the Unity engine as it would allow these games to feature more dynamic content as well as higher quality visuals.

Mobile games prove lucrative for Microsoft

| May 23, 2013

Microsoft sees promise in mobile games

Mobile games have become a very prominent part of the game industry. Developers and publishers around the world are beginning to put a great deal of their focus on the mobile space, hopping to tap into a very active and lucrative market. While consoles remain a powerful force in the game industry, mobile games are beginning to establish a strong foothold among gamers, both casual and hardcore alike. For Microsoft, mobile platforms are beginning to represent a significant portion of the company’s revenue.

15% of revenue generated from mobile games

Microsoft has long been a formidable force in the game industry. Not only is the company responsible for the Windows operating system, which is the most popular platform for computer games, it is also responsible for the acclaimed Xbox consoles. Rumors suggest that Microsoft is planning to unveil its next generation Xbox in the coming weeks, but the console is not likely to derail the attraction of the mobile space, especially as the company reports that 15% of its revenue is coming from mobile games.

Microsoft likely to remain focused on consoles and PCLucrative Microsoft Mobile Games

According to Microsoft, mobile games on smartphones and tablets generate some $10 billion annually for the company. The performance of mobile games has been enough to pull Microsoft’s attention further into the mobile space, but the company will not be abandoning its place in console gaming. The company still considers consoles to be the most lucrative market for games, especially as consoles represent 42% of the company’s revenue. PC revenue comes in at $12 billion, which is likely enough to keep Microsoft strongly focused on PC gaming as well.

Competition in mobile space is heating up

Microsoft plans to push forward with its mobile games. The company is expected to face significant competition from other game industry giants, like Sony and Nintendo, which are also showing interest in mobile games. Even small, independent development studios could begin competing with Microsoft due to the nature of mobile games and the favor that consumers show for developers.