Tag: mobile games

Mobile security becoming more problematic

| May 28, 2013

Trend Micro releases new mobile security report

Trend Micro, a leading Internet security firm, has released a new study concerning the state of mobile security. Security has become a very significant issue in the mobile space and continues to grow more serious as more consumers purchase smartphones and tablets. The advent of mobile technology has helped changed the Internet and how people connect through digital mediums. Mobile devices today store information that is considered valuable to hackers and other groups that would be interested in exploiting this information for some gain.

Report highlights security threats linked to world events

According to Trend Micro’s latest report, called “Trend Micro Q1 2013,” major events unfolding around the world have sparked an increase in the number of spammers that have been showing up online. Malicious groups are forming parties that are vaguely associated with these events in order to ensnare consumers that are interested in what is happening around the world. The report notes that the attention that Google Glass, Google’s augmented reality eyewear, has been receiving recently in one of the events that has spawned new scamming attempts, putting strain on mobile security around the world.

Mobile Security ProblemsFake mobile games and applications target consumers

The study also found that fake mobile games are becoming a major issue for consumers. Gaming applications are typically distributed through services such as Google Play and the Apple App Store. These platforms have their own ways to ensure the safety of the applications they distribute, but the developers associated with these platforms typically only have to receive their distribution license once and are able to upload to these platforms freely once they become “trusted.” Some hacking groups have begun to pay developers to upload their malicious application, essentially circumventing the security measures that distribution platforms have in place.

Mobile security continues to demand attention

Mobile security continues to be a serious issue that is not often taken very seriously. Trend Micro suggests a large portion of the Android mobile devices that are in service today have been affected by mobile security threats in some form. Understanding these mobile security threats could be the first step in adequately defending mobile devices from the risks they face in the digital world.

Mobile games are spreading through word of mouth

| May 27, 2013

Effective marketing for mobile games could be deceptively simple

When it comes to raising awareness of mobile games, word of mouth appears to be the best option there is, according to a new study from Applifier. The market research firm has been investigating the forces behind the growth of mobile games and the marketing efforts that go into raising awareness for such games. Advertising is as important in the mobile gaming space as it is in any other sector of business, but mobile games are not typically associated with large marketing budgets that are common with console or PC games, yet they continue to manage to capture the attention of consumers.

Word of mouth proves to be a good way to promote mobile games

According to the study, the majority of mobile games are promoted through word of mouth. This has long been an effective marketing strategy as consumers that love certain products typically enjoy advertising these products to their friends and families. Word of mouth is also exceptionally affordable as consumers are generally willing to handle all of the marketing by simply praising a particular product. Word of mouth has been very effective in promoting mobile games as 36% of consumers reported that they heard of the games they play from someone else.

Mobile games word of mouth marketingConsumers show interest in online video promotions

While word of mouth has proven to be a powerful way to raise awareness about mobile games, Applifier notes that 43% of consumers prefer reading reviews from other consumers rather than listening to what other people have to say about a particular game. Approximately 70% of consumers prefer to watch online videos concerning particular mobile games rather than read reviews. Roughly 45% of these consumers claimed that they purchased a mobile game after watching a video about that particular game.

Ravenous hunger for mobile games help speed growth

Applifier notes that the average consumer downloads as many as five mobile games every month. These games are played for an average of 3 hours every week, after which they are replaced by a new assortment of mobile games. The relatively short lifecycle of these games is part of the reason that the mobile gaming space has seen such rapid growth, as consumers are constantly on the lookout for new games to play and have shown themselves to be willing to purchase games that catch their interest.