Tag: mobile games

Advertisers set sights on mobile games

| June 21, 2013

Mobile games are getting more attention in the marketing sector

Mobile games have come to represent some of the highest rates of consumer engagement within the mobile sector. Consumers throughout the world have proven that they have an insatiable appetite for mobile games and the popularity of these games continues to grow rapidly. Mobile games are not only growing more popular with consumers, of course, and advertisers are beginning to look at these games as ideal platforms through which to connect with consumers.

Report shows that advertisers are beginning to favor mobile platforms

Advertisers are beginning to focus on mobile games more heavily around the world. A new report from App Annie and IDC notes that as mobile games grow among consumers, so too does the amount of money that advertisers are spending on such games. Advertisers do not typically invest in the development of games, but they do purchase marketing space within that game. Marketing in console games has been tricky due to the fact that consumers can rarely engage typical in-game marketing. This is where mobile games shine for advertisers.

advertisers set sights on mobile gamesMobile games could be ideal marketing tools

Mobile games are, essentially, nothing more than applications for mobile devices. These applications are lightweight programs that are somewhat fluid when it comes to the features that they offer. This means that it is relatively simple to include some kind of advertisement into these applications. Moreover, these advertisements can actually be interacted with by consumers, making them quite effective when it comes to consumer engagement. Mobile games, which already involve consumer participation, have proven to be effective marketing platforms due to the fact that consumers will often interact with ads they see in their mobile games.

Advertising revenue in the mobile games sector to reach $12 billion this year

According to the report from App Annie and IDC, the total advertising revenue coming from the mobile games space is expected to reach $12 billion this year. Advertisers are likely to continue focusing more heavily on mobile games in the future in order to engage a new generation of consumers. Consumers have, thus far, been relatively welcoming to the advertisements that they see in mobile games, though some argue that these ads detract from the gaming experience.

Mobile games boom in China

| June 20, 2013

China sees strong growth in mobile games market

Mobile games are popular all over the world, but in China, the game market has boomed in the first quarter. Gaming in China has been a somewhat tricky situation for the past several years. The Central Government imposed a ban on gaming consoles in 2000 that has all but stymied the country’s market for console games. Despite the ban, many Chinese consumers consider themselves to be avid gamers and, in the past, have turned to PC gaming over other forms. With the advent of mobile technology, however, these consumers have been showing a great deal of interest in mobile games.

Games market grows as mobile technology thrives

China’s mobile games market has been experiencing strong growth over the past several months. Consumers have proven themselves to be heavily reliant on their mobile devices, which also means that they turn to these devices for entertainment when necessary. Mobile games have become an ideal form of entertainment for commuters and for students spending time between classes. These people are not only willing to spend their time on mobile games, of course, as they are also eager to spend money on these games as well.

Mobile Games - Growth in ChinaMarket exceeds $350 million in first quarter

The country’s market for mobile games has breached the $350 million mark for the first quarter of this year, a 30% increase over what it had been during the same quarter of 2012. The boom is being attributed to the growing popularity of so called mobile network games — games that require an Internet connection to play. These mobile games typically offer strong social elements that allow consumers to connect with one another and play together.

Console ban may be good for the mobile games sector

China’s ban on consoles may be a powerful boon for mobile games. The lack of competition in this given market has allowed mobile games to flourish and reach a large portion of the population. Most of the mobile games enjoyed by consumers are free to obtain, but also offer content for a modest fee. Consumers have proven that they are happy to pay for additional content, as long as the game can hold their attention.