Tag: mobile games

Mobile gaming continues to prove its lucrative nature

When it comes to mobile gaming, revenue is not typically something that receives much attention beyond those developing and publishing these games. A new report from Juniper Research shows that it may be time to take mobile games more seriously, however, as they are beginning to represent one of the game industry’s most lucrative business sectors. While the industry has been growing more focused on the mobile space, most developers and publishers still consider mobile games to be little more than novelty products that have limited value.

Mobile games revenue to reach $28.9 billion by 2016

According to the report from Juniper Research, mobile game revenue is expected to reach $28.9 billion by 2016, up 38% from the $20 billion in revenue estimated for this year. The developers behind these mobile games are taking serious efforts to maximize their product’s earning potential, primarily through making their games more engaging to ensure their value among consumers. Most people tend to jump from one mobile game to the next very quickly, which makes it difficult for any single game to be considered high value. Developers are interested in seeing this trend put to rest.

Tablet users are more likely to spend money on the games that they play

The report shows that tablet users are particularly fond of mobile games. Tablet devices are well suited for gaming because of their stronger processors and larger screens. These screens, in particular, are favored among gamers because they make it easier to see the game that is being played and add more convenience in terms of control. Tablet users are more likely to spend money on mobile games than those using smartphones.

Developers to focus more on convenience and interactivity when creating games for the coming years

The report suggests that developers will place more consideration on convenience when developing games for the future. Mobile gaming has always been popular because of its accessible nature, but some games are considerably less convenient to play than others. Developers are also keen to make their games more valuable to consumers by making the games themselves more engaging.

PlayPhone offers a superior social gaming experience.

A leader in social gaming, PlayPhone has recently announced that in all regions where it operates, it reaches almost every mobile subscriber and this success has enabled the company to gain significant traction around the world, particularly outside of the United States, where mobile gaming growth is the most substantial.

The mobile social gaming network presently reaches more than 82 percent of the US mobile market.

In addition to the United States, PlayPhone has reached 99 percent of Brazil’s market and is accelerating and growing more dominant in South East Asia via exclusive deals it has made with Indonesia’s and Singapore’s biggest mobile operators. For Mobile operators and messaging app partners, integrating the PayPhone platform is quick and profitable, as it takes less than two months to become a part of the company’s mobile gaming environment.

Palyphone CMO Anders Evju said “Once PlayPhone lands in a region, it’s only a matter of time before we reach almost a hundred percent of mobile subscribers in that region.” He added that “Operator and messaging app partners are signing on at an accelerated rate.” Evju commented that the active deals the companies have in India, Thailand, China, the Philippines, Australia, Europe and the Middle East, will enable them to cover more of the globe soon. “China alone will deliver more than a billion more potential gamers,” he said.

The gaming network’s advanced social gaming products for operators and messaging apps includes: cross-network virtual currency, an upcoming advertising platform, white-labeled social game stores and a game developer publishing platform that includes a proprietary software development kit (SDK).

PlayPhone’s technology takes mobile gaming to another level.

Mobile operators and messaging apps are utilizing the technology to provide their mobile customers with an improved social gaming experience with the benefit of broader mobile commerce options. One of the primary advantages of PlayPhone’s gaming ecosystem is its network currency known as “Playcredits”. Those who partner with the company enable their customers to make use of these Playcredits beyond mobile gaming, allowing them to buy mobile products, music, rewards programs and services. Thus, with PlayPhone’s offerings, the future of mobile gaming could be re-imagined.