Tag: mobile games

Mobile games spell major success for GungHo Online

| February 21, 2013

Mobile Games SuccessGungHo Online sees major revenue spike  through mobile games

GungHo Online Entertainment, a Japanese game publisher, recently acquired Grasshopper Manufacture, an innovating game developer that has a strong focus on mobile games. Since the acquisition, GungHo Online has been seeing significant increases in its revenues, largely due to the popularity of mobile games in the Japanese market. Japan has long been on the cutting edge when it comes to technology and gaming, so it is no surprise that Japanese consumers have been adopting mobile technology en masse. This widespread adoption has given consumers access to a vast assortment of mobile games, but consumers have shown strong interest in a particular game that is netting GungHo Online a great deal of revenue.

Financial report notes GungHo Online pulling in $65 million in monthly revenue

GungHo Online recently released its latest financial report, which suggested that one of its mobile games is bringing in a proverbial fortune on a regular basis. The report highlights Puzzle & Dragons, which was developed by Grasshopper Manufacture. Game industry analysts claim that this single mobile game is bringing in more than $65 million on a monthly basis due to popular in-game purchases and advertising. The game is only a year old, having been released in February 2012, and boasts of more than 8 million users.

Company claims growth has yet to slow

The success of the company’s mobile games have lead to a spike in profits. GungHo Online saw its sales grow by more than 168% in 2012, with operating profits climbing a staggering 690% during the same period. GungHo notes that it is still see aggressive growth in mobile games. In January 2013 alone, the company reported that sales had reached $91 million, growing by 1,022% from what they had been in 2012.

Mobile games beginning to dominate the game industry

Mobile games continue to prove that they have become a very lucrative market for the game industry. These games had once been considered a marginal sector of the game industry that would never serve as more than a gimmick for consumers. Due to strategic in-game transactions and advertising, however, mobile games have become a very influential part of the game industry as a whole, with many developers that have long been focused on consoles now making the transition to become more mobile-oriented.

Mobile commerce applications gain more popularity in the UK

| February 21, 2013

Mobile Commerce UK GrowthData shows UK Android users are enchanted by mobile commerce apps

There was a time when mobile games and other entertainment applications were exceedingly popular among Android users. New data from Nielsen, a leading information and analysis firm, shows that this is no longer the case, at least in the United Kingdom. According to Nielsen, mobile commerce and banking applications are now the most popular apps with Android users. Seven of the top 15 major applications in the UK market have to do with mobile commerce in some way, with some of the most used apps coming from Tesco, Amazon, and Quidco.

Consumers show strong interest in shopping from their smart phones and tablets

Mobile commerce has grown to become a very powerful force in the mobile space. Consumers all over the world have been showing interest in using their mobile devices to purchase products of all kinds. Mobile commerce is especially popular in retail, where companies like Tesco have been working to engage mobile consumers for years. According to Nielsen, Tesco’s application saw more than a 145% spike in new users between May and October of 2012. Those using the application spent 45% more time engaged with the retailer during the same period.

Banks and telecoms account for many popular applications

Many of the mobile commerce applications that have become popular with UK consumers come from the country’s banks and telecommunications companies. Banking applications have been included in Nielsen’s data because mobile commerce does not exclusively refer to the practice of purchase a product using a smart phone or tablet. Rather, mobile commerce is any form of commerce conducted through the use of a mobile device, banking and shopping included.

Mobile games win in consumer engagement

Despite mobile commerce applications becoming so popular among Android users, many consumers are still showing strong interest in mobile games. Nielsen’s data shows that mobile games accounted for the most time spent on smart phones and tablets among consumers. While these applications may have been beaten out by mobile commerce in terms of growth, they are still soaking up the majority of a consumer’s time through engagement.