Tag: mobile engagement

Mobile websites are becoming mandatory for Google rankings

| April 15, 2015

Google wants companies to make mobile websites in order to keep their search engine rankings

Google is making changes to the way it ranks websites on its popular search engine. Such changes are not uncommon from the company, which often updates its ranking methodology to accommodate changing trends in various sectors. One of the most influential of these trends is the growing use of mobile technology. With more consumers using smartphones and tablets to browse the Internet, Google has issued a mandate for those ranked on its search engine to become more mobile friendly.

Companies have until April 21 to make mobile websites

Websites have until April 21 to meet Google’s standards concerning mobile friendliness if they do not want to receive a lower ranking on the company’s search engine. Large companies have already addressed the mobile friendly issue, making their websites easily accessible via mobile devices. Smaller businesses, however, may struggle to adopt to Google’s new search standards, as they may not have the resources needed to become mobile-centric. Mobile websites have become a powerful tool that can be used to engage a new generation of consumers.

Small businesses may see the most significant impact from Google’s new rules

mobile websitesSmall retailers may see the greatest impact by not complying with Google’s new standards. These companies tend to operate their own websites, choosing not to use services like WordPress. As such, they often acquire the services of web developers and designers, whom are responsible for the functionality of these sites and how they look. Making a website mobile friendly can be a difficult and expensive task, which smaller companies may not be able to accomplish in the amount of time that Google has given them.

Growing number of consumers opt to use their mobile devices to shop online

Consumers have shown that they favor companies that have mobile websites, as these sites are easier to navigate on smartphones and tablets. Companies that offer an enjoyable mobile experience tend to find more traction with mobile consumers, especially those interested in digital commerce. Mobile has become a major priority for the retail industry, which has seen a major increase in the number of consumers that are shopping from their mobile devices.

Retailers are seeing a greater need to engage in mobile commerce

| September 1, 2014

Mobile commerce remains an elusive issue for most of the retail industry, but analytics can help

Retailers are beginning to turn to mobile technology in order to better understand consumers. Smartphones and tablets are seemingly omnipresent in the modern age. Many consumers have begun to rely on these devices quite heavily in their daily lives, and many of these people are using their devices to shop online and at physical stores. Because consumers are becoming more mobile, retailers are working to better understand their shopping habits. Without a comprehensive understanding of mobile consumers, retailers may miss significant opportunities in terms of business.

Retailers are making use of analytics technology in order to better understand the behavior of mobile consumers

Retailers are turning to companies like Physicalytics, which provides services that are designed to track consumers when they approach certain stores. Using Wi-Fi and Bluetooth technology, these services are able to link themselves to a person’s smartphone, allowing retailers to track their shopping patterns. This is quite similar to how retailers track the behavior of online consumers. This data can be used by retailers to tailor themselves to more effectively engage mobile consumers.

Mobile-centric consumers are difficult to understand for many retailers that have yet to become comfortable in the mobile space

mobile commerce and retailAnalystics has been an important part of the retail industry for decades. Understanding the patterns that exist among certain consumer demographics is important for retailers because it allows them to become more engaged with their audience. The advent of mobile technology has changed the way consumers shop, which has placed a greater importance on analytics. Retailers have, for some time now, struggled to keep up with the changing habits of consumers that are becoming increasingly mobile-centric.

RetailNext finds success with its analytics technology

RetailNext is one company that has found some success with its analytics services. The company’s technology is being used at some 400 retail stores in Canada and the U.S. The company offers a variety of services that are aimed at meeting a retailer’s specific needs and has won acclaim from the retailers that make use of its technology.