Tag: mobile commerce

Android Pay may be more than a mobile payments platform

| December 28, 2015

Google has been taking a new approach to the mobile payments space

Google’s Android Pay may be much more than a mobile payments platform. Since the company announced Android Pay in June of this year, the platform has evolved rapidly, becoming much more than the payments service that Google may have originally intended it to be. In a recent interview, Pali Bhat, Director of Product Management for Android Pay, suggested that the mobile payments space is beginning to change, and Google may be the company to bring more innovation to the sector.

Android Pay is being designed to offer a seamless and secure experience for consumers

Android Pay may be more than a simple payments application, as it can be used to power a wide range of commerce and could be used to connect users with new commerce opportunities via other mobile applications. Google has been working to make the mobile payments space more secure overall, as well as ensuring that user experience is seamless with other apps and faster.

Android Pay may be quite different than other mobile payments platforms coming from competitors

mobile payments platform and beyondGoogle’s Bhat suggests that the company is taking a “fundamentally different approach” to the mobile payments space. Android Pay is, therefore, meant to exist as a part of the overall app experience that can be used alongside various platforms that existing in the overarching mobile payments ecosystem. One of the notably aspects of the platform is that the Android Pay app can be incorporated into other platforms that already exist, expanding its reach to consumers interested in mobile commerce.

Google has managed to reach milestones that its competitors have failed to reach

Google may have a bright future in the mobile payments arena, which has become quite competitive. The company recently announced that it will be entering the Australian market in early 2016, an accomplishment that has eluded its competitor Apple. The company also recently allowed Android Pay to be used for in-app purchases in the United States. Google expects to see Android Pay explode in popularity in 2016, especially as more consumers get involved in the mobile commerce space and look for inclusive solutions that can provide a seamless experience across multiple platforms.

Apps remain the favored mobile commerce tool for consumers

| December 24, 2015

PayPal survey shows that retailers are beginning to focus more heavily on young consumers

Retailers are likely to focus more on young consumers in the coming years as mobile commerce becomes more prevalent. A recent survey from PayPal found that some 59% of smartphone shoppers are between the ages of 18 and 34. These consumers are also more likely to conduct their mobile shopping through an application rather than a mobile website. Apps are seen as more convenient by many consumers and they offer a better shopping experience.

Consumers have strong interested in NFC technology

The survey from PayPal found that 47% of consumers prefer to shop through apps rather than mobile browsers. Notably, those preferring to shop with their smartphones noted that the feature they are most interested in seeing in the future is the ability to tap a phone to a payment terminal to make a purchase. This may be good news for companies that are investing in NFC technology, which is used in the mobile commerce space to transmit digital information over short distances.

China is leading the way when it comes to mobile shopping

Mobile Commerce - PayPal SurveyPayPal’s survey found that China is home to the largest mobile shopping population. Approximately 68% of Chinese consumers shop online, either from a mobile device or a computer. The United Arab Emirates and Turkey follow behind China, with healthy online shopping activity. The most commonly purchased product purchased by China’s mobile shoppers were leisure products. In the United States, consumers used their mobile devices to purchase food and drink more than any other product category.

Retailers are beginning to focus more on apps rather than mobile websites

While consumers reported that mobile-friendly websites would encourage them to shop more frequently, they still prefer applications. Apps are often seen as more secure and capable of meeting the needs of consumers. Retailers have been working to improve their mobile websites, but a growing number of these companies have begun relying on apps in order to effectively engage consumers. Some retailers are also beginning to develop their own mobile commerce apps, hoping to secure a new generation of mobile shoppers.