Tag: mobile commerce

As the number of smartphone using consumers increases, so is the demand for mobile experiences.

Businesses ranging from retail stores to hotels are discovering that they need to keep up with the pace of technology, which means that mcommerce is already a vital part of ensuring future survival.

It is no longer an option for companies to avoid these changes.

Over half of consumers in the United States now have smartphones, and a growing number of them have come to expect that their favorite places to shop will cater to their desire to use these devices to make purchases and reservations. Many business owners are under the impression that this will require a great deal of time and expense, but it is possible to take part in mcommerce without tying up a large amount of a marketing budget or resources.

The mcommerce experience allows companies to become closer with consumers.

A survey performed by IMB this year that spoke with CEOs of companies of various size showed that 88 percent felt that their highest priority between now and 2017 was to bring themselves closer to their customers. Mobile commerce is an exceptionally important way to reach this goal.

Although the standard web remains important, as the majority of consumers still use desktops and laptops for shopping and searching online, recent data from Google has shown that 15 percent of online activity comes from mobile sources. This is a market segment that is simply too large to ignore, and it grows bigger every month.

By using social and mcommerce, companies get develop a better understanding of who their customers are and what they want from their experience. It becomes possible to identify many more variables than is possible from in-store or standard online shoppers. Once that information has been obtained, the customer experience can be continually personalized and polished in order to make sure that each customer type can shop in the way that they enjoy the most.

Mcommerce profiles allow businesses to personalize each individual shopper or guest, so that marketing, information, and purchasing can all be geared toward their interests, expectations, and needs.

GfK Group releases new study concerning mobile commerce

The holiday season is here and that could mean major success for retailers looking to cater to the growing number of mobile consumers. A new study from the GfK Group, a consumer research agency, suggests that shoppers are planning to rely heavily on their mobile devices during the holiday season, at least in Singapore. Though the study focuses on Singaporean consumers, the trend of consumers relying on their mobile devices for commerce and online shopping can be seen all over the world.

Study shows online shopping could save consumers time and net retailers more money

According to the study, online shopping could save consumers as much as 45 hours, much of which is standing in line or waiting for service. This time equates to approximately $1,400, suggesting that retailers lose a significant amount of money if consumers lose time. The study also found that approximately 43% of all Singapore consumers are using their smart phones and tablets to find the products that they are interested in, a promising sign for mobile commerce.

Singapore proves to be promising mobile market

The GfK Group study notes that mobile commerce is growing in Singapore, and elsewhere. In Singapore, 78% of consumers use mobile applications to access online retail stores, with a sizeable portion of these people using these applications to purchase products. Singapore is one of the most promising mobile markets in the world, with a smart phone penetration of over 88%. This is part of the reason why companies interested in mobile commerce are so eager to establish themselves in the country.

GfK Group study commissioned by PayPal

The GfK Group study was commissioned by PayPal. The company has already established a powerful presence in the realm of commerce, but has been working to appeal to mobile consumers in a more appealing fashion. The company has been tracking the demand for mobile commerce services over the years and is positioning itself to meet these demands around the world.