Tag: mobile commerce

Social media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.

Target has been greatly expanding its mcommerce offerings and is now focusing on specific demographics.

After a highly successful Christmas shopping season, Target is now taking its mobile marketing in more specific directions as it places its focus on the Hispanic community for its 2013 advertising and promotions.

It will be using certain cutting edge advertising techniques to reach these smartphone using consumers.

Even before the holiday shopping season has come to a close, with after Christmas sales still heavily sought, the retail giant has confirmed its intentions to work with LatinWorks in order to expand its U.S. Hispanic account, following an extensive review process that was performed over a three month period.

This mobile marketing effort is a strategic effort to improve appeal to the Hispanic community.

According to the Target senior group manager of public relations, Katie Boylan, “LatinWorks has been selected and will be our primary strategic partner for Hispanic marketing.” The retailer has been working to reach out to the Hispanic community for some time, and has been improving its position in that marketplace. However, it is hoping that by partnering with LatinWorks, it will be able to truly excel.

According to the latest data from the mobile industry, the Hispanic and Black populations are some of the communities in which smartphone penetration is at its greatest. This makes the Hispanic community one of the most important places for any mobile marketing campaign to place its focus.

A report from Portada that was released in June showed that the smartphone penetration in the United States had been approaching 50 percent at that time. It expressed that “it’s no surprise that the adoption of mobile shopping tools has been rapid.”

The Hispanic community has been a part of this adoption trend to a much greater extent than Caucasians in the country. In fact, 16 percent of Hispanic shoppers use their smartphones or tablets for making a purchase, when compared to only 10 percent of Caucasian consumers. Target has seen this as a very important mobile marketing opportunity, and it is one that they do not intend to miss.