Tag: mobile commerce

Fixmo receives support from Samsung Ventures

| January 24, 2013

Fixmo gets support from SamsungSamsung Ventures announces backing of Fixmo

Samsung Ventures, the investment branch of the massive South Korean Samsung Group, has thrown its support behind Fixmo, a developer of mobile software. Fixmo has a very acute focus on the realm of mobile security. The company typically caters to enterprises and government clients, offering a variety of risk management and security tools for mobile devices. Samsung Ventures believes that the company holds a great deal of promise, especially as the world becomes more reliant on mobile technology.

Mobile security continues to attract attention of large companies

Mobile security has become a very serious issue across a variety of industries and channels. Consumers are becoming more reliant on their smart phones and tablets to function in their daily lives. Phenomena like mobile commerce are great examples as to how mobile technology is beginning to play a more important role throughout the world. Because consumers have a tendency to share or store very valuable information on their smart phones and tablets, these devices have also become prime targets for hackers and anyone interested in exploiting this information for some form of gain.

Investments will help Fixmo with research and development

Fixmo notes that the investments coming from Samsung Ventures will help the company continue its research and development projects. Samsung has been working to get more involved in the mobile security space recently, especially where it concerns enterprise. The company is not the only one showing interest in Fixmo, however. Last year, Motorola also partnered with Fixmo in order to get more involved with mobile security and help make progress in this particular field.

Samsung may be looking to compete with RIM for enterprises

Samsung may be strategically positioning itself to compete with one of the largest companies that has made several breakthroughs in the field of mobile security: Research In Motion (RIM). RIM is gearing up for the release of the BlackBerry 10, which is expected to be one of the most popular mobile devices for enterprises around the world. The BlackBerry platform has long catered to enterprise clients and offers a variety of security features that make it more viable than mobile devices coming from other companies.

Sephora sees big results from mobile commerce

| January 23, 2013

Sephora Mobile CommerceSephora finds promise in focus on mobile commerce

Mobile commerce has been a very strong boon to the retail industry. Beauty products specialist Sephora has seen major gains through its focus on mobile commerce and consumers with mobile devices. Sephroa director of mobile and digital store marketing Johnna Marcus notes that the company saw a significant increase in mobile orders over the past year, as well as an increase in mobile traffic. The company is expected to see similar results in 2013 as it continues its focus on mobile commerce.

Company sees 167% spike in mobile orders

According to Marcus, Sephora saw a 167% increase in mobile orders in 2012 and a 75% increase in online traffic from mobile devices. The company attributes these results to its ongoing campaign to engage consumers through a variety of mobile initiatives and services tailored for mobile commerce. One of the measures Sephora has taken to engage mobile consumers comes in the form of an application, which provides users with an array of “personal assistant” features that could be useful in shopping.

Retail mobile commerce expected to account for $37 billion in 2013

A recent report from eMarketer, a leading market research organization, predicts that consumers will purchase more than $37.44 billion in retail goods this year. All of these purchases will be done from either a smart phone or tablet, thanks to the growing variety of mobile commerce services being made available to consumers. Sephora expects to see a significant number of its sales come from the mobile space.

Sephora not alone in focus on mobile commerce

Sephora is not the only retail company that has high hopes hinging on mobile commerce. Indeed, mobile commerce seems to be all the rage within the retail industry, with many companies working on ways to directly engage mobile consumers and encourage mobile shopping and spending. Much of the interest surrounding mobile commerce in the retail industry may come from the strong results retailers saw during the 2012 holiday shopping season, when many of their most ambitious mobile commerce initiatives paid off.