Tag: mobile commerce

Mobile commerce platform Weve teams with Vodafone

| February 7, 2013

Mobile Commerce VodafoneMobile commerce platform gets a boost from Vodafone

Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.

Weve gains access to 15 million new consumers

The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.

New products currently under development

Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.

Multi-channel approach gives Weve a competitive edge

Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.

Mobile commerce heating up in the Asia-Pacific market

| February 6, 2013

Mobile commerce in asia pacificMobile commerce becomes a major focus of Asian retailers

Mobile commerce is gaining steam in the Asian Pacific market. The proliferation of smart phones, tablets, and wireless Internet is allowing consumers to move away from their PCs and traditional stores to participate in a new trend that has been emerging in industries all over the world. Euromonitor International, a leading market research and analysis firm, suggests that the growing adoption of mobile technology in the Asia-Pacific region is spurring retailers to delve more seriously into the field of mobile commerce.

Retailers adopting mobile commerce more quickly than those in the West

Retailers in the Asia-Pacific market have been provoked to aggressive action on the matter and have been adopting mobile commerce much more rapidly than those in other markets. Many of these retailers have begun developing mobile applications that allow consumers to shop more effectively from their smart phones and tablets. Euromonitor International expects that the aggressive adoption of mobile commerce among Asian retailers will only continue to pick up momentum in the coming months.

PayPal Singapore anticipates major growth in coming years

This analysis corresponds with that coming from PayPal Asia-Pacific, which suggests that consumers are becoming more apt to use their mobile devices to pay for products. Moreover, these consumers are more likely to spend large sums of money than those that do not participate in mobile commerce. According to PayPal, mobile payments in Singapore came in at $34 million in 2010 and more than $259 million in 2011. PayPal anticipates mobile commerce in Singapore alone will reach $2.4 billion by the end of 2015.

Groupon model proves popular with retailers

Mobile commerce has opened new possibilities for consumers throughout Asia. One of the business models that has become very popular with retailers embracing mobile commerce is allowing consumers to purchase products online and claim their purchase in person or have it otherwise mailed to them. This model was pioneered by Groupon Singapore, which is now being adopted by numerous retailers throughout the market due to its convenience.