Samsung introduces new mobile commerce application
Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.
Wallet to provide digital storage to consumers
Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.
Wallet to make use of QR codes
While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.
Wallet may be included in new Galaxy S4
Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.
Celltick taken a new step in mobile commerce
Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.
Mobile coupon platform provides merchants with new services
The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.
Engaging mobile consumers becoming more important
Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.
Consumers showing more interest in mobile commerce
As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.
