Tag: mobile commerce

Mobill aims to bring mobile payments to India

| March 9, 2013

Mobile Payments IndiaMobill teams with Sterna Security to promote mobile payments services in India

Swedish mobile commerce firm Mobill has announced that it will be establishing a new development center in India. The company has teamed with Sterna Security, a mobile security solutions firm based in India, to develop a new mobile payments system for the Indian market. India is quickly becoming a very attractive market in terms of mobile payments, due to the growing number of people that have access to mobile devices like smartphones and tablets. Mobill is interested in establishing a strong presence in the market to take advantage of the growing popularity of mobile consumers among Indian consumers.

Mobile commerce sees growing demand from Indian consumers

Mobile payments are considered a more convenient form of commerce for many people in India and consumers have been demanding for new commerce services in the country for some time. Mobill believes that the market is ready for a new generation of mobile payments solutions that can be used to purchase goods and services. Mobill is expected to put much of its efforts in the Indian market on the country’s public transportation system. The company claims that 80% of Sweden’s public transit operators make use of its M-Ticket service, which distributes digital tickets to commuters throughout the country in an efficient manner.

Security to be a major focus for Mobill

Security will be a major focus for Mobill, especially as the company looks to establish a foothold in the Indian market. Mobile payments are not just growing in popularity among Indian consumers, they are also becoming attractive targets for hackers. Mobile devices are beginning to traffic a large amount of financial information, which can be stolen and exploited by malicious parties. In teaming with Sterna Security, Mobill aims to address the mobile security concerns it has in regards to Indian mobile payments.

Mobill expected to compete with others in attractive Indian market

Because India has become a very attractive mobile commerce market, Mobill is expected to see competition from other companies looking to promote mobile payments services among consumers. Google is currently the largest competitor in the field of mobile commerce. Despite Google’s seemingly all encompassing presence, many consumers have shown their willingness to make use of mobile commerce services offered by other companies, which may bode well for Mobill’s future in India.

Report highlights the prospects of mobile commerce for 2013

| March 7, 2013

Mobile Commerce ReportNew report examines the mobile commerce landscape of 2013

Mobile Commerce Daily has released a new report highlighting the trends that are emerging in the retail industry. The report, titled the Mobile Commerce Outlook 2013, provides some insight on how retailers are approaching the issue of mobile commerce and the various challenges they face in doing so. More retailers are beginning to feel the need to cater to mobile consumers, especially as these people become more prone to spending money through their mobile devices rather than participating in traditional forms of commerce. As mobile payments become more common, companies that opt out of mobile commerce may be missing a major opportunity.

Consumers showing more comfort with mobile shopping

According to the report, consumers are more likely to purchase more products if they are shopping from a mobile device. Retailers with efficient and easy-to-use mobile commerce systems see higher sales volumes than those offering cumbersome services. Consumers have shown a great deal of comfort in purchasing products using their smartphones and tablets, even when faced with lingering security concerns the inefficiency of some mobile commerce platforms.

Amazon and eBay establish strong lead in mobile commerce

Companies that already have a strong online presence have been able to establish a formidable lead in the mobile commerce arena. eBay, for instance, expects to see more than $20 billion in global mobile sales in the coming years. Amazon continues to enjoy a dominant role in the retail industry, which has been punctuated by the company’s growing support for mobile commerce. The company has begun catering more heavily to mobile consumers, forcing its competitor to follow suit or risk losing out on a sizable portion of loyal customers.

Security concerns likely to persist into the future

Mobile commerce is still faced with significant challenges which are not likely to be entirely overcome this year. Security remains one of the most significant of these challenges. While many consumers pay little attention to the issue of mobile security, when financial information becomes involved they begin to show more concern. There is no simple solution to the security issue, which means that it will likely continue to plague mobile commerce well into the future.