Tag: mobile commerce

The latest Heavy Reading report has revealed its latest predictions for the market for 2015.

The popularity of mobile payments is already growing, despite a rather slow and rocky start, and according to Heavy Reading Mobile Networks Insider, this has set the market on the path to breaking the $1 trillion mark in transactions by the close of 2015.

The industry is also at the point that it is growing quickly and is creating heavy competition even before becoming mainstream.

The mobile payments industry is now offering a vast array of different solutions for generating revenue. This latest Heavy Reading report has forecasted that within the next three years, the market will have skyrocketed to the point that its transactions will have been worth more than $1 trillion, worldwide.

The report has also predicted that mobile payments will be an important factor in the success of m-commerce.

It looked into mobile payments as a whole and came up with a number of predictions in terms of market drivers in addition to the challenges that this industry could face. It also performed a comparative analysis of the various types of solutions that have become available within this ecosystem and attempted to provide details regarding the types of trends that are likely to happen if the industry continues in the same direction over the upcoming year and a half to two years.

According to Heavy Reading report author, research analyst Denise Culver “Mobile payments have gone from being a cool-to-talk-about concept to a disruptive technology in a relatively short time frame.” She went on to say that “MNOs and payment vendors should be looking at different ways to drive demand for mobile payments, which have the potential to create significant revenue throughout the entire mobile ecosystem.”

Some of the report’s data has indicated that consumers that are already comfortable with making payments online, such as for purchasing products and services and for paying their bills, are among those who are already using their smartphones and tablets for these same tasks. Culver has predicted that as the penetration of these devices continues, it will be “only natural” that these same individuals will increase their desire and likelihood to apply those devices for transaction purposes.

Tablets win out in the realm of mobile commerce

Mobile commerce has been growing at a rapid pace around the world. Several industries, including the retail sector, has shown a strong interest in the adoption of mobile commerce because of the opportunities it represents. Most of these industries are focusing their efforts on catering to smartphone users, who are believed to account for the vast majority of the mobile population. While this may be true, smartphone users do not account for the majority of mobile commerce activity.

Adobe research shows that web traffic primarily comes from tablet devices

According to research from Adobe, websites around the world are seeing more traffic from tablets than from smartphones. Adobe researchers tracked more than 100 billion visits to 1,000 of the world’s most popular websites, many of which included e-commerce platforms like Amazon and eBay, and found that most of this traffic was coming from tablets. Tablets are particular prolific in the United Kingdom, where consumers are more likely to surf the web and even pay their bills online using a tablet device.

Tablets considered more convenient for consumers

Researchers suggest that smartphones are more appealing to consumers when it comes to mobile applications and games. Tablets, however, are more convenient when it comes to actually browsing the Internet. Moreover, tablets can take advantage of conventional website design rather than being forced to access mobile-friendly versions of popular websites. This is a benefit for some in the mobile commerce sector as they do not need to design services that are designed solely for smartphones.

Mobile commerce may cater to tablet users in the future

Adobe research shows that consumers are more likely to spend more time on a website using their tablet than a smartphone. Smartphones are favored for short, quick visits to websites, whereas tablets are more accommodating to those that enjoy a longer experience. Mobile commerce may be moving into a realm where tablets are winning out over smartphones. Adobe expects that mobile commerce among tablets will continue to grow in the coming years.