Tag: mobile commerce

Barnes & Noble wins top spot on Keynote Mobile Commerce Index

| March 24, 2013

Barnes & Noble Mobile CommerceBarnes & Noble wins acclaims for simplistic approach to mobile commerce

Keynote, a leading Internet and mobile cloud testing and monitoring firm, has released the latest results of its Keynote Mobile Commerce Performance Index. The Index ranks companies based on their mobile commerce services and consumer engagement in e-commerce. Companies that offer accessible mobile commerce services to consumers generally earn the top spot on the Index. According to Keynote’s latest results, the top company in this regard is Barnes & Noble.

Simplicity may be the best approach

Barnes & Noble has managed to reach the top spot on the Keynote Index due to its very simplistic approach to mobile commerce. The company, which boasts of a strong online presence, offers services that are both easy-to-use and convenient for consumers that like to shop from their mobile devices. Other retailers tend to provide somewhat complicated services to consumers, which can make mobile commerce somewhat of a hassle for those wanting to purchase products from their mobile devices. Barnes & Noble, however, believes that simplicity is the key to success.

Company continues to beat out competitors in retail

The company has managed to beat the odds when it comes to the retail sector. Specializing in book sales, Barnes & Noble has been fighting to retain a strong presence in the retail industry as consumers become more tech-savvy. In 2011, one of the company’s major competitors, Borders, went out of business due to lackluster sales of physical products. Borders had a very modest presence in the online world and was not accommodating to mobile commerce, which contributed to the company’s downfall. After Borders became defunct, Barnes & Noble was quick to acquire its competitors trademarks and customer list.

Simplicity may help company retain top spot in Index

When it comes to e-commerce, Barnes & Noble’s major competitor is Amazon. Keynote notes that the company has managed to acquire a great deal of favor from consumers due to its focus on making its mobile commerce services simple and accessible. If the company can continue offering easy-to-use services, it may continue earning the top spot on Keynote’s Index.

Asian Pacific markets embracing mobile payments

| March 23, 2013

Mobile Payments Asia Pacific MarketMasterCard reports that mobile payments are being well received in Asian markets

Mobile payments are becoming more popular in the Asian Pacific market, according to MasterCard. Access to smartphones and tablets is growing throughout these markets, making it possible for more consumers to conduct mobile payments than ever before. Many consumers in these markets consider mobile commerce a more convenient way to purchase products, which has lead to a growing demand for mobile payment services and platforms that accommodate mobile shopping.

Consumers favor mobile commerce for online shopping

According to MasterCard, 40% of online shoppers in Hong Kong, South Korea, and Singapore made purchases using their mobile devices in the past three months. Approximately 54% of Indonesian consumers made mobile payments over the same period, with China and Thailand accounting for 53% and 51% respectively. Mobile payments are becoming increasingly common throughout the Asian Pacific due to the proliferation of mobile technology.

Asian consumers are no stranger to NFC technology

MasterCard notes that NFC technology and its use in mobile commerce is relatively common throughout the region. According to the company, 70% of consumers throughout the Asian Pacific are aware of NFC technology and the role it plays in mobile payments. These consumers noted that they would be willing to adopt NFC-enabled mobile devices to participate in mobile commerce within the next 12 months. Digital wallets, which typically do not use NFC technology, are also quite popular with consumers, though the majority of consumers in the Asian Pacific noted that they were more interested in SMS-based mobile payments.

Mobile commerce continues to grow globally

Mobile payments are expected to continue growing in popularity throughout the Asian Pacific. Other markets around the world are experiencing similar results in their mobile commerce sectors as smartphones and tablets become more accessible for consumers. MasterCard is currently involved in mobile commerce initiatives in several countries and through these initiatives is attempting to establish a firm grasp on the mobile payments sector.