Tag: mobile commerce

These mobile devices are giving PCs a run for their money in terms of the increase in their use.

The latest tablet commerce projections have just been released by Gartner, which have revealed that the smaller handheld devices are exploding in popularity and that they may overtake laptops and desktops.

The trend has indicated that the current growth in sales is not showing any indication of slowing for several years.

At the same time, while tablet commerce is expected to grow very rapidly and continue to do so for at least several years, it is unlikely that they will become the device of choice for taking on tasks requiring greater productivity. This would require them to be equipped with peripherals and monitors, to the point that they would more closely resemble desktops and laptops than their actual tablet form.

The Gartner report is crediting the lower priced devices with the rapid growth of tablet commerce.

With the falling prices and the fact that they are relatively new to the market, they are expected to overtake PCs – which are already well established and are typically being replaced as opposed to being purchased for the first time – within the next five years.

Experts in the industry are cautioning people not to misinterpret these predictions. While it does look as though tablets and smartphones could start shipping at a rate of 2.4 billion units worldwide this year – an increase of 9 percent over last year – it doesn’t mean that the laptop has seen its day. These devices are all being used for their own unique purposes, and their affordability means that the increasingly tech savvy consumer is purchasing multiple devices as opposed to selecting one over all of the others.

This does, however, represent a meaningful shift in the way that people can shop. It means that they will have a multitude of different devices available to them when they decide to research or even purchase a product or service. For this reason, the rapid growth of tablet commerce will likely becoming increasingly important to retailers and other merchants who wish to maintain their competitive edge by providing consumers the experience that they are seeking and expecting.

A new marketing promotion has been released and is geared toward smartphone carrying teens.

Aeropostale, an apparel retailer geared toward teen shoppers is working to overhaul its mobile commerce channel in order to boost the business it is achieving directly with the consumer.

The retailer has identified this channel as vital to its target market, which uses these devices heavily.

The adolescent consumer market is one that has experienced massive penetration of smartphones, tablets, and other similar devices. This makes mobile commerce potentially very important to retailers that have teens as their primary shoppers.

Aeropostale has been offering a mobile commerce experience since June 2010, but has recognized the need for change.

The company has now made alterations to the mobile commerce app for iPhones, with the goal of making it more interactive and convenient to use. The company has revealed its hopes that these efforts will start to shift purchasing away from physical stores and into the online environment through these devices.

Aeropostale is not alone in this effort to gear shopping toward a more mobile commerce experience than one that is in-store. Other retailers who target smartphone using demographics have also been introducing and updating apps through which product research and purchases can be made.

This particular apparel retailer has seen some successes along this line. When its mobile commerce website was first launched in 2010, for example, purchases made over that channel made up only 2 percent of its total web sales. However, by March of 2013, this had grown to 13 percent of total online sales. At the same time, 36 percent of the traffic to the merchant’s website has been reported to come from smartphones and tablets.

It is in the pursuit of this level of growth that this company, and others like it, have continued to grow their mobile commerce efforts and try to apply more creative and appealing strategies that will encourage consumers to choose them over the competition. It has now come to the point that marketing experts are cautioning businesses that have not yet stepped into this channel, that they could begin to lose their competitiveness, as they will no longer be offering the type of experience that consumers will expect from them.