Tag: mobile commerce

Mobile commerce poses a challenge for IT professionals

| April 14, 2013

Mobile Commerce IT professionalsMany IT executives around the world are struggling to meet the demands of a growing mobile market.

Based on the findings of the 2013 IT Priorities Survey from Protiviti, many of today’s IT professionals will find it difficult to meet the challenges of mobile commerce, as they are expected to deal with and manage various aspects of mobile technology without having the necessary expertise required.

The survey reveals that IT professionals have only average mobile technical knowledge.

Protiviti’s research results show that almost 200 survey participants, which included IT vice presidents, IT directors, chief security officers, chief information officers, and chief technology officers, scored only an average competent rating for mobile commerce and social media technical knowledge. More specifically, the participants achieved an average 2.8 rank out of 5 in terms of their tech knowledge for the following: m-commerce security, social media security, m-commerce integration, social media integration, and m-commerce policy.

There is a strong demand for mobile commerce, which is rapidly expanding throughout the globe.

Gary Anderson, Protiviti’s managing director for their Asia Pacific region, said that the fast and continued worldwide growth of mobile commerce shows that there is a powerful demand from both consumers and businesses who want to be able to access the information they want wherever they are, whenever they want it. However, with this demand also comes the potential for bigger technology risks.

Anderson went on to say that the result of this puts substantial pressure on businesses and IT departments, “as they are asked to deliver more mobile technology-enabled services. This pressure forces them to take on considerably more risk than they’re prepared for – especially in terms of policy, integration, data management, security and data privacy related to mobile commerce and social media proliferation and innovation.”

According to the survey results, of the 21 technical knowledge areas that were analyzed, the two chief areas that require the biggest improvements are mobile commerce security and social media security. Due to the need for greater security on these fronts, chief information officers (CIOs) and their IT staff will need to work on bettering security to meet the growing number of state and federal information security requirements, and to deal with other technology threats that will only increase as mobile commerce expands around the world.

Mobile commerce app benefits Walmart shoppers

| April 13, 2013

Walmart mobile commerceMobile Consumers can now enjoy a fast shopping experience with mobile scanning technology.

Retail giant Walmart is widening its mobile commerce footprint with its new Scan & Go mobile app that allows iPhone users the ability to scan the items they want to buy, which they can then purchase at a self-checkout with quick convenience.

New smartphone scanning technology provides shoppers with independence.

According to information from Walmart’s Scan & Go promotional material, “Scan & Go is a new way to shop in Walmart stores that allows YOU to take control of your shopping experience.” The new scanning technology transforms iPhone devices into mini mobile shopping helpers that allow consumers to browse the store, scan what they want, place the selected scanned products in their basket or cart, and head to a self-checkout where they pay for their scanned goods and leave. Customers can shop and go with no fuss and skip the long checkout line.

The new mobile commerce application is expected to reach 200 stores.

Currently, approximately 70 Walmart stores are Scan & Go compatible. Based on information from a published report, the total number of stores expected to offer this mobile commerce service is 200. When all is said and done, the company’s aim is to introduce the scan technology to 12 new markets in addition to the Atlanta market and the areas near Bentonville, Arkansas where the technology already exists.

iPhone users who would like to gain access to the Walmart application will find it available for download at Apple’s App Store. When the user accesses the app in a compatible Walmart store, a message will be displayed giving the consumer the option to choose “Store Mode”. From this point, they can begin scanning product barcodes with their smartphone. When the customer is done shopping, they take their items to the self-checkout where they will able to pay for these pre-scanned products by transferring the data from their phone to the register by scanning a QR code displayed on the resister screen.

An Android version of Scan & Go is not yet available but will be released in the near future. Currently, the mobile commerce app is only available for Apple iPhone devices that run iOS 5 or higher.