American Eagle Outfitters makes it into the Keynote Systems top 10 out of 30 sites.
The teen fashion retail chain, American Eagle Outfitters has seen a considerable jump in the performance of its m-commerce website particularly because of its successful load completions and rapid loading time.
The website was recorded to have an average load speed of 11.23 seconds for its homepage.
Until the most recent Keynote Mobile Commerce Performance Index ranking was released, American Eagle Outfitters Inc. had never been included among the leading performers. This changed in the latest report, which included the statistics for the week that ended on April 7.
The retailer’s m-commerce performance rank leapt up by 9 positions due to some important changes.
This marked the first time that the retailer made it into the top 10, as it ranked tenth out of the thirty sites that are included on the index. This favorable ranking was achieved after the site’s m-commerce homepage loaded at an average rate 11.23 seconds. That same page was able to load successfully and completely 99.87 percent of the time.
When these two figures were brought together using the Keynote m-commerce ranking system, it scored the company a 741 out of a possible 1,000. The progress that the retailer made with their website performance was explained by one of Keynote’s mobile performance experts, Venkatesh Giri, who said that “American Eagle cut down extra page objects and optimized its site for a better mobile experience,” going on to explain that “Its mobile home page is serving up 30 objects which add up to 220 kilobytes.”
The retailer has been applying a number of design techniques for m-commerce websites that are known to be helpful in boosting performance. Cutting back on objects was a start, but they also used sprite files for all of the icons and images on the page, which allowed them to be saved as one, reducing server calls and therefore the time needed to load the page.
Giri said that slashing the number of unnecessary objects on an m-commerce page without sacrificing the functionality and look of the site is one of the most critical elements of optimizing for smartphones and tablets.
Axiom sets sights on security for mobile payments and beyond
Axiom Telecom, one of the largest telecommunications companies in the Middle East, has announced an exclusive partnership with NQ Mobile, a leading developer of security software. Through this partnership, Axiom aims to provide more protection to its Android customers, especially when it comes to the issue of mobile payments. Mobile payments are growing in popularity in the Middle East, especially among affluent consumers in the United Arab Emirates. Security, however, is a major concern for many as their financial information could be at risk of theft and exploitation.
NQ Mobile Security available to Axiom Android customers
Through this new partnership, Axiom Android customers will be able to take advantage of NQ Mobile Security, one of NQ Mobile’s most popular security offerings. This security suite will come pre-loaded on all new Android devices sold by Axiom. Consumers that already have Android devices through Axiom will be able to access the security suite in order to protect their mobile devices from the various threats that exist in the digital world. The suite protects a mobile device against malware, spyware, phishing attempts, viruses, hacking, and other threats that could access a consumer’s information.
Mobile payments continue to face significant threats
As mobile payments become more common, the threats that exist in the digital world are becoming more pronounced. These threats are gaining more attention because of the dangers they pose to a consumer’s financial information. NQ Mobile notes that the number of threats specifically targeting the mobile commerce sector is on the rise and that there is no sign of these threats diminishing any time soon. In order to protect a user’s financial information, the NQ Mobile Security suite also features an anti-theft and anti-loss service. This service will locate, lock, and terminate the digital information that is stored on a mobile device if it is reported as lost or stolen. The device will also sound an alarm in order to signal that it has been stolen.
Axiom seeks to spread awareness of mobile security
Axiom is working to bring more security to the mobile world. Awareness concerning mobile security, especially in regards to mobile payments, is somewhat lacking in the mobile space. Axiom is hoping to address this issue through awareness and by making robust security solutions more available to consumers.
