Tag: mobile commerce

Mobile commerce sees strong growth in the Netherlands

| April 27, 2013

Netherlands Mobile Commerce GrowthDutch mobile commerce is on the rise

Mobile commerce in the Netherlands is on the rise. Dutch consumers are following the trend established in other parts of the world where mobile commerce is becoming the favored way to purchase products. The Netherlands has been serving as a testing grounds for several pilot projects concerning mobile payments, and consumers seem to have responded well to these projects. This has caused a steep spike in demand for mobile commerce services as well as aggressive growth in consumer participation.

Report highlights the growth of mobile commerce

According to a new report from Thuiswinkel, a market research firm, the number of consumers in the Netherlands making purchases from a mobile device has reached 1.7 million. This is a 73% increase over the level mobile purchases had been at in 2012. Consumers have place more than 5 million orders from their mobile devices, accounting for 12% of all online sales processed within the country. The report shows that mobile commerce revenues from the second half of 2012 rose to $310 million, with full-year revenues for 2012 reaching $560 million.

Access to comprehensive services helps boost adoption

Part of the reason consumers are becoming more involved in mobile commerce is the availability of mobile-based services. These services are making it easier for consumers to make mobile payments and abandon traditional forms of commerce. Dutch retailers are also making a strong push for the adoption of mobile commerce, further encouraging consumers to use their mobile devices to purchase goods and services. Thus far, there are no signs that mobile commerce adoption is showing any signs of slowing down.

Clothing and books among the most purchased products via mobile

The report from Thuiswinkel shows that the majority of Dutch consumers made mobile purchase for clothing, books, and sporting goods. Tickets for music, film, and sporting events were also popular purchases among consumers. Those participating in mobile commerce said that purchasing products online via a mobile devices was more convenient than other methods.

Mobile payments platform receives $2 million in funding

| April 26, 2013

mobile payments receive fundingZooZ receives more funding to support mobile payments push

ZooZ, a startup focused on mobile payments, has secured more than $2 million in its Series A funding, which closed this week. The funding is considered a major success for ZooZ, which aims to make mobile payments easier to use for consumers as well as more secure. The money garnered through Series A funding is expected to help ZooZ better establish itself in the competitive mobile commerce market. ZooZ will have to provide a significantly valued service in order to beat out the crowds of other startups that are emerging in the mobile commerce field.

More consumers becoming interested in mobile commerce

Mobile payments are becoming more popular as more consumers begin to rely heavily on their mobile devices. Smartphones and tablets are making it easier for consumers to shop online no matter where they are in the world. As mobile payments become more common, consumers are beginning to demand more comprehensive services that allow them to participate in mobile commerce. Security is also a major issue with consumers, many of whom are concerned for the safety of their financial information while making mobile payments.

Funding to help ZooZ establish more momentum

ZooZ will use the funding it has acquired to add new product functionality to its mobile payments platform. The goal is to increase its appeal to retailers and find new partnerships where the platform can be put to use. ZooZ has ambitions to become the most widely used mobile payments platforms among consumers and merchants. If the startup can develop an easy-to-use and secure system, this may well become a reality.

As ZooZ grows, it may become a competitor with other mobile commerce platforms

ZooZ currently covers much of Europe and Asia and is gaining some momentum in the U.S. The startup is currently competing with a multitude of other mobile commerce startups that are seeking to find success in their own markets. As ZooZ becomes more popular, it will begin to butt heads with larger companies, like Google, that are investing heavily in the mobile payments field.