The new design for the mobile site has allowed the company’s sales to skyrocket.
The online retailer known as Skinny Ties has just made an important case of itself in the defense of the importance of providing a solid m-commerce experience.
The company’s new mobile website design technique has allowed their sales to spike skywards.
This wasn’t simply a random success. The creation of the m-commerce website was the result of a year of planning, designing, decision making, and creation. The new responsive website was first launched in October of last year. It is one of many companies that are now taking the plunge to appeal to mobile shoppers.
Its m-commerce website design uses a single code base to display the site in a custom screen fit.
The responsive design is meant to be an alternative to creating a site that is exclusive to m-commerce on either smartphones or tablets. Instead, the site displays itself appropriately based on the specific screen size of the user’s device.
The responsive m-commerce site’s performance has been showing that it was well worth the effort and the wait by the company. Skinny Ties has been watching the payoff roll in ever since its new website was implemented. During the span of time from October 2012 to March 2013 (when compared to the same span of time, a year beforehand), the Skinny Ties website saw an increase in transactions by 57 percent. Furthermore, it saw 78 percent more units sold, and the order value rose by 21 percent.
At the same time, the sales specifically through each of the various channels also rose. Over laptop and desktop computers, sales rose by 77 percent. On the m-commerce side, smartphones and tablets saw a 211 percent growth in sales. Revenue over Android devices was up by 187 percent, and sales through iPads increased by 224 percent, with iPhones breaking the rest of the records with increases in sales by 473 percent.
Following the change in the m-commerce site, every aspect of sales and transactions has been rising in a very positive direction, showing that the effort that went into the change will have been well worth it.
Square aims to make mobile payments better for the food industry
The food industry may soon get a powerful new advocate when it comes to mobile payments. Square, a California-based mobile commerce startup, has been making waves in the mobile world for some time. The company is partly responsible for the spread of mobile commerce in the U.S. and in several markets therein. Square, like others in the mobile payments business, has taken note of the growing proliferation of mobile technology, which itself has created a major opportunity to expose consumers to a new form of commerce.
Mobile commerce finds significant traction with restaurants
Square is well known as the creator of smartphone-based credit card readers that facilitate mobile payments. These small devices are capable of replacing traditional point-of-sale terminals with more convenient mobile technologies, allowing users to bypass traditional forms of commerce. Square’s devices have proven quite popular in several industries, but small restaurants, food truck operators, and others in the food industry have proven to be the company’s best customers.
Square to introduce update for popular application
Square is now moving to embrace the food industry in a more aggressive fashion. Several months ago, Square launched its “Business in a Box” product, which essentially transforms an iPad into a full-fledged point-of-sale system. Late last week, Square announced an update for the application associated with this product. The Square Register application will soon receive an update that is designed specifically for quick-serve restaurants. This update is expected to allow users to make real-time modifications to orders that are sent to the kitchen for preparation.
Mobile payments continue to prove popular among consumers
A more robust system is likely to be well received by the food industry, which has taken a strong interest in mobile commerce. Mobile payments have already proven to be very popular among consumers, many of whom are tethered to their smartphones and tablets and favor mobile solutions to their daily needs. Square intends to alleviate some of the issues that exist in the mobile payments sector in order to make it more accommodating to both consumers and businesses.
