Tag: mobile commerce

Mobile commerce helps power growth in retail

Mobile commerce continues to prove effective in the U.S. retail industry. Unbound Commerce, a mobile commerce solution provider for retailers, has released the latest results of its index of the top 200 retailers using the company’s Mobile Presence platform. These companies utilize this platform to power their mobile commerce initiatives. According to Unbound Commerce, those using the platform have seen strong growth this year, especially as consumes become more comfortable with the idea of mobile payments.

Unbound Commerce provides insight on retail performance

According to Unbound Commerce, retailers using the Mobile Presence platform saw their mobile commerce revenue jump by 71% in March and April of this year over the levels they had been in 2012. The company notes that mobile traffic has also increased, nearly doubling for retailers with sites that are optimized for mobile use. Unbound Commerce also notes that mobile sales are also increasing. Consumers are purchasing more via their mobile devices rather than through traditional platforms.

Security continues to be a concern for many consumers

Security concerns continue to be an issue in mobile commerce. Many consumers are still wary of using their mobile devices to purchase anything due to the fragility of some mobile security systems and the constant threats that exist in the digital world. Retailers have proven somewhat adept at placating these concerns, however, and the Mobile Presence platform offers some security features that help retailers keep the financial information of consumers safe.

Easy to use platforms appeal to consumers

Part of the reason consumers have been responding well to mobile commerce is linked to the ease of use that the Mobile Presence platform offers. In the past, consumers have been driven away from mobile commerce by cumbersome platforms that make the transaction process very difficult. Simple platforms allow consumers to purchase the products they are interested in a quick an efficient way, increasing the overall shopping experience.

A recent study has shown that many shoppers are turned off of the struggles from going mobile.

The latest m-commerce study released by Jumio Inc. has shown that many retailers may not be taking the right approach to selling their products and services over the mobile channel.

The research showed that many consumers give up on their purchase before the transaction is complete.

The study was conducted by Harris Interactive on behalf of Jumio. It determined that over two out of every three (68 percent) smartphone and tablet owners have tried to make an m-commerce purchase using their mobile device. However, it also found that two thirds of those (66 percent) had not finished their purchase because of the struggles that they faced in using their devices to try to checkout.

M-commerce is bringing people to the checkout, but not taking that final step to complete the purchase.

According to the Jumio CEO and founder, Daniel Mattes, “Businesses invest a great deal to get consumers to the point of sale in their mobile apps, but there are a lot of obstacles keeping users from taking their purchase across the finish line.” He added that from the point of having to type in all of their personal information once or multiple times in the very small text boxes in the checkout screens, “to concerns over the safety of data, users are bailing out at checkout. Brands can’t afford to lose shoppers in those final moments of the transaction.”

The Mobile Consumer Insights study by Jumio for 2013 also presented a considerable lesson that was that the m-commerce checkout process needs to be much faster to give it any value to consumers. Almost half – 47 percent – of the consumers who took part in the survey said that they gave up on making a purchase because it took too long to get through the checkout process. An additional 41 percent also mentioned that it was too difficult to checkout using their device, be it a smartphone or tablet.

Mattes said that consumers are demanding an m-commerce checkout process that is much simpler and more streamlined than is the typical experience right now.