Tag: mobile commerce

Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

Global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.

The report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Request For Free Report Sample @ http://www.marketresearchstore.com/report/global-mobile-lbs-market-2015-2019-25499#RequestSample

Key Regions

Americas
APAC
EMEA

Key Vendors

Foursquare
Facebook
Google
Groupon
HERE
Telecommunication System
TomTom

Enquiry About This Report @ http://www.marketresearchstore.com/report/global-mobile-lbs-market-2015-2019-25499#InquiryForBuying

Other Prominent Vendors

AdNear
AeroScout
Appello Systems
Apple
Appstudioz
AT&T
CityGrid Media
deCarta (Uber)
Ekahau
Jiepang
Lemon (LifeLock)
MapmyIndia
Micello
Navizon
NinthDecimal
Placecast
PlaceIQ
Proximus (Belgacom Mobile)
ScanBuy
Scoutmob
SCVNGR
Shopkick (SK Planet)
Skyhook (True Position Inc.)
Sprint (Softbank)
Telenav
Telenity
Verizon Wireless
Vigo
xAD
Xtify (IBM)
Yelp

Read More Research with TOC @ http://www.marketresearchstore.com/report/global-mobile-lbs-market-2015-2019-25499

About Us:

Market Research Store is a single destination for all the industry, company and country reports. We feature large repository of latest industry reports, leading and niche company profiles, and market statistics released by reputed private publishers and public organizations.

Contact US:

Joel John
Suite #8138, 3422 SW 15 Street,
Deerfield Beach, Florida 33442
United States
Toll Free: +1-855-465-4651 (USA-CANADA)
Tel: +1-386-310-3803
Website: http://www.marketresearchstore.com/
Email:[email protected]

Retailers are falling behind when it comes to engaging mobile consumers

Australian retailers are struggling to embrace mobile commerce. Episerver has released a new report that scores 20 of Australia’s major retailers in terms of their mobile offerings. These retailers have become heavily involved in the mobile space, providing consumers with the ability to shop online with their mobile devices. Consumers can also use their devices in physical stores to research and purchase products that they are interested in. While retailers have become involved in the mobile space, they are finding it difficult to effectively engage consumers in meaningful ways.

Consumers enjoy the mobile experience provided by top retailers

According to the report, The Iconic, one of Australia’s largest retailers, has the best mobile experience. Approximately 66% of consumers said that they enjoyed their shopping experience through the retailer’s mobile platform. Kogan, another retailer, came in second in terms of customer satisfaction, with 64% noting that they enjoy the retailer’s mobile efforts. While Kogan is second overall, the majority of consumers appreciate the company’s mobile website. Approximately 73% of consumers say that Kogan has the best mobile website of all retailers in the mobile field.

Australian retailers are falling behind those in other countries

While some of Australia’s top retailers have found some success in the mobile space, these companies are lagging behind those in other countries. The report shows that Australian retailers are performing 34% worse than retailers in other countries, as they are finding more success in the mobile commerce space. The mobile space has proven to be a competitive market, with consumers unwilling to use platforms that they do not enjoy.

Mobile consumers are still worried about the security of mobile payments

Mobile commerce has become a very powerful force in the retail space. In Australia, banks have been supporting mobile payments aggressively, finding some success among consumers that rely heavily on their smartphones and tablets. Consumers are somewhat wary of mobile payment platforms, however, due to security concerns. This is something that retailers have had to overcome over the past few years.