Tag: mobile commerce website

M-commerce boost of 211 percent achieved by Skinny Ties smartphone friendly website

| May 8, 2013

M-Commerce SalesThe new design for the mobile site has allowed the company’s sales to skyrocket.

The online retailer known as Skinny Ties has just made an important case of itself in the defense of the importance of providing a solid m-commerce experience.

The company’s new mobile website design technique has allowed their sales to spike skywards.

This wasn’t simply a random success. The creation of the m-commerce website was the result of a year of planning, designing, decision making, and creation. The new responsive website was first launched in October of last year. It is one of many companies that are now taking the plunge to appeal to mobile shoppers.

Its m-commerce website design uses a single code base to display the site in a custom screen fit.

The responsive design is meant to be an alternative to creating a site that is exclusive to m-commerce on either smartphones or tablets. Instead, the site displays itself appropriately based on the specific screen size of the user’s device.

The responsive m-commerce site’s performance has been showing that it was well worth the effort and the wait by the company. Skinny Ties has been watching the payoff roll in ever since its new website was implemented. During the span of time from October 2012 to March 2013 (when compared to the same span of time, a year beforehand), the Skinny Ties website saw an increase in transactions by 57 percent. Furthermore, it saw 78 percent more units sold, and the order value rose by 21 percent.

At the same time, the sales specifically through each of the various channels also rose. Over laptop and desktop computers, sales rose by 77 percent. On the m-commerce side, smartphones and tablets saw a 211 percent growth in sales. Revenue over Android devices was up by 187 percent, and sales through iPads increased by 224 percent, with iPhones breaking the rest of the records with increases in sales by 473 percent.

Following the change in the m-commerce site, every aspect of sales and transactions has been rising in a very positive direction, showing that the effort that went into the change will have been well worth it.

M-commerce website performance for clothing retailer website improves

| April 17, 2013

American Eagle Outfitters m-commerceAmerican Eagle Outfitters makes it into the Keynote Systems top 10 out of 30 sites.

The teen fashion retail chain, American Eagle Outfitters has seen a considerable jump in the performance of its m-commerce website particularly because of its successful load completions and rapid loading time.

The website was recorded to have an average load speed of 11.23 seconds for its homepage.

Until the most recent Keynote Mobile Commerce Performance Index ranking was released, American Eagle Outfitters Inc. had never been included among the leading performers. This changed in the latest report, which included the statistics for the week that ended on April 7.

The retailer’s m-commerce performance rank leapt up by 9 positions due to some important changes.

This marked the first time that the retailer made it into the top 10, as it ranked tenth out of the thirty sites that are included on the index. This favorable ranking was achieved after the site’s m-commerce homepage loaded at an average rate 11.23 seconds. That same page was able to load successfully and completely 99.87 percent of the time.

When these two figures were brought together using the Keynote m-commerce ranking system, it scored the company a 741 out of a possible 1,000. The progress that the retailer made with their website performance was explained by one of Keynote’s mobile performance experts, Venkatesh Giri, who said that “American Eagle cut down extra page objects and optimized its site for a better mobile experience,” going on to explain that “Its mobile home page is serving up 30 objects which add up to 220 kilobytes.”

The retailer has been applying a number of design techniques for m-commerce websites that are known to be helpful in boosting performance. Cutting back on objects was a start, but they also used sprite files for all of the icons and images on the page, which allowed them to be saved as one, reducing server calls and therefore the time needed to load the page.

Giri said that slashing the number of unnecessary objects on an m-commerce page without sacrificing the functionality and look of the site is one of the most critical elements of optimizing for smartphones and tablets.