Tag: mobile commerce security

Swish set to show off new security solutions for mobile payments

Mobile payments to benefit from new security solutions

Security has become a top priority for the mobile payments space. Consumers have shown that they are willing to embrace mobile payments systems, but still retain a great deal of concern regarding the security of their financial information. The security of mobile payments has been attracting more attention as mobile commerce sees more adoption. Many consumers continue to express worry over the security of their financial information, suggesting that modern mobile payments systems have yet to reach a point where they can be considered safe to use.

Security begins receiving more serious attention

As consumers continue to show worry over their security, companies invested in mobile payments are beginning to take the issue more seriously. Such is the cash with Swish, which has been involved in the mobile commerce space for some time. Like other companies in this sector, Swish considers security to be a major roadblock for mobile payments. As such, the company has been working to develop more comprehensive security solutions to provide consumers with some peace of mind. Swish plans to begin showcasing its security solutions at the end of this month.

Mobile Payments SecuritySwish intends to showcase security solutions at the end of the month

Swish is one of the first companies to introduce mobile point-of-sale systems to the Asian market. Mobile payments have found a great deal of success in this market due to the high penetration of mobile technology. While consumers have been showing that they are ready to embrace mobile commerce, many still consider the field to be insecure, which has slowed the progress that mobile payments could potentially see. Swish intends for its security solutions to boost the confidence consumers have in the sector.

Mobile payments becoming a popular target for hackers

The security of mobile payments is not only important to Asian consumers, of course, and those in other parts of the world share the same concerns regarding the security of mobile commerce. Because mobile commerce involves the trafficking of financial information through mobile devices, the mobile commerce field has become a very attractive target for hackers and malicious groups that may look to exploit this information.

US retail sees growth through mobile commerce

U.S. Mobile Commerce Retail GrowthMobile commerce helps power growth in retail

Mobile commerce continues to prove effective in the U.S. retail industry. Unbound Commerce, a mobile commerce solution provider for retailers, has released the latest results of its index of the top 200 retailers using the company’s Mobile Presence platform. These companies utilize this platform to power their mobile commerce initiatives. According to Unbound Commerce, those using the platform have seen strong growth this year, especially as consumes become more comfortable with the idea of mobile payments.

Unbound Commerce provides insight on retail performance

According to Unbound Commerce, retailers using the Mobile Presence platform saw their mobile commerce revenue jump by 71% in March and April of this year over the levels they had been in 2012. The company notes that mobile traffic has also increased, nearly doubling for retailers with sites that are optimized for mobile use. Unbound Commerce also notes that mobile sales are also increasing. Consumers are purchasing more via their mobile devices rather than through traditional platforms.

Security continues to be a concern for many consumers

Security concerns continue to be an issue in mobile commerce. Many consumers are still wary of using their mobile devices to purchase anything due to the fragility of some mobile security systems and the constant threats that exist in the digital world. Retailers have proven somewhat adept at placating these concerns, however, and the Mobile Presence platform offers some security features that help retailers keep the financial information of consumers safe.

Easy to use platforms appeal to consumers

Part of the reason consumers have been responding well to mobile commerce is linked to the ease of use that the Mobile Presence platform offers. In the past, consumers have been driven away from mobile commerce by cumbersome platforms that make the transaction process very difficult. Simple platforms allow consumers to purchase the products they are interested in a quick an efficient way, increasing the overall shopping experience.